Lifestyle & Travel

Feb 1, 2018

VANGUARD SMARTWATCH

Tag Heuer has developed a new smart watch, in a partnership with Google and Intel, equipped with Android Wear 2.0. The Modular 45 is a rugged and attractive SmartWatch that blends contemporary and high technology, combining fashion and unique performances for eternity. 

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By INGA BENGTSSON

The Modular 45 is the Tag Heuer Connected model update. The difference stands in the modularity, as far as its name is concerned. In the technological field, modular is related to the fact of having interchangeable components which are able to provide extra functionalities. This feature takes it to the vanguard of the top digital horology.

Elegant, massive and very attractive, the Modular 45 is a piece that any watch lover will want to have in his own collection. In fact, one of the distinguishing points of this SmartWatch is that it is directed to a specific public, due to its construction with luxury materials and according to the traditions of Swiss watch making. Its uniqueness, promotes a personalized experience while at the same time articulating the contemporaneous with the modern, and the mechanical to the analogic, creating a piece of an incomparable beauty.

Its design was developed considering its adaptation and use in any situation. The Modular 45 is designed with a round counter and angled straps. It is titanium-structured, which makes this part especially light while providing a sense of superior quality to other SmartWatches available in the market. With reasonable dimensions (45mm body, 13.75mm thick and 1.39 inch AMOLED display), the watch will not go unnoticed on your wrist. You may find the company's signature logos on the watch crown, front panel and digital contacts, guaranteeing the "Swiss Made" know-how. The watch is protected by a layer of sapphire (premium feature) that avoids scratches.

Its hardware is made up of a strong technological heart provided by Intelusa, Android operating system (by Google) and an Intel Atom Z34XX microprocessor. In terms of functionalities, the Modular 45 is an essential accessory for your daily life, in addition to being a fashionable accessory it can perform its functions by making the most of the new features of the operating system software. Some of its features are: Built-in GPS that monitors your location automatically, NFC, Bluetooth and Wi-Fi.

Being contemplated in Android Ware SmartWatch it comes with built-in voice command Google, Google translator (not yet available in all languages), Google Maps, notifications, Google Fit, Intuitive Interface, PlayStore and Google Play. It has a RAM of 512MB, a 410mAH battery (up to 25h) and 4GB internal storage. Modular 45 has an app, the Tag Heuer Studio, which allows you to select and change different elements, such as the display background, theme, styles, text colour and other settings.

Although there were already other SmartWatches models capable of combining and personalizing elements, no other had offered the possibility of choosing all the elements, from the buckle itself, counter, bracelet and fittings, elevating the aesthetics and the personalization of the watch to another level. This selection can be performed in about 500 combinations, available in 56 mainstream variations. Another specificity of this watch is its adaptability and conjugation to other TAG Heuer models, such as the Heuer-02T Tourbillon and the Caliber 5. According to the brand, there are like 4,000 forms of a customized display can be created, adapting to the style of each person.

The prices for the Modular 45 can range from US$ 1650 to over US$ 17,000, assuming that the greater the number of elements and composition are directly associated to the increase of value of the watch. It is available for systems running Android 4.3 or higher and iOS 9.


Contacts * www.tagheuer.com * Branch of LVMH Swiss Manufacture Sa * 6A Rue Louis-Joseph Chevrolet *

2300 La Chaux De Fonds * Switzerland * Tel: +41(0) 32 919 80 00 * Fax: +41(0) 32 919 90 00

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