Apr 1, 2015

True pioneers

For years Pioneer has introduced innovative and high quality products into the market. A world-first in many ways, the japanese company has been through several changes over the years, but kept the original philosophy that gave birth to some of the best audio products for decades. After a few years away from the limelight, the brand is coming back.

Pioneer developed the LaserDisc, helped introduce the CD player to the world, created the modular hi-fi and the Plasma TV. Yes, they did all this and most of us never noticed.

As other brands came and gone, this japanese company continued to live on its clients memory, becoming a synonym of quality, reliability and fair prices. Well… most of the times. The LaserDisc was one of Pioneer's many inventions, but it failed to become a standard, mainly due to the size of the optical discs and the complexity of the engineering, wich never allowed for a budget-priced equipment. Nevertheless, Pioneer kept on manufacturing the LaserDisc players and selling them to a slowly-growing market. The "LD" as it is known today, was the first consumer digital optical video disc, until the introduction of the DVD.

Pioneer started, as many other brands, in the mind of its creator, Nozumu Matsumoto, back in 1937 when he developed the A-8 Dynamic Speaker. A small, all-in-one compact speaker, that allowed for better sound quality speaker systems. The product was well accepted by the local japanese market and in January the next year, Mr. Matsumoto founded Fukuin Shokai Denki Seisakusho. After the Second World War, the company's name was changed to Fukuin Denki Kabushiki Kaisha, but the name only changed definitely in 1961 when Pioneer Corporation was started in Tokyo.

In 1962 Pioneer enters an era of research, discovery and expansion with the release of the world's first separate stereo system, wich was different from existing products as the speakers were detached from the main body. This totally revolutionized the design for this type of products and was adopted by all major brands. With the company's expansion into Europe and the USA, Pioneer began to have more funds to apply into research and development of new products and concepts. As the brand's market share grew, the products line expanded and Pioneer introduced more innovative products.

In time, Pioneer lauched various products that proved the company's technological advance. The first component car stereo, the LaserDisc – both for industrial and home use -, the first combined LD/CD player, the first car CD player, the first GPS car navigation system, the first DVD recorder for home use, the first 50-inch HD plasma display for consumers – followed by the first 1080p TV screen -, the first DVD player for DJ and VJ use, the first BlueRay player, and many more wich became word's first, by Pioneer.

Today, the japanese brand is the primary choice for DJs and VJs around the world, developing professional products where high quality and durability are the main concern. Its car audio products are used by some of the main names in industruy to equip their vehicles and the home product range, updated with new engineering designs is redefining itself as a standard.

More Articles


  • IMG_3345

    Culture & Art

    May 1, 2017


    Pulleys, sprockets, zeppelins, lenses and gold brass. SteamPunk proposes an alternative story where technology mingles with art to be more human. The Arts and Crafts movement eventually merged with the technology of the industrial...

  • C86tlqkWAAEasub

    Science & Nature

    Jul 1, 2017


    Who remembers the movie Minority Report, of 2002, in which Tom Cruise was passing the hand and the fingers in a screen with information to organize, to extend or to discard it, realizes that between that future and reality, it was...

  • tv2016-10-03-15-33-28hifile1400-1


    Mar 1, 2017


    Just like that! The new concept for having a television right in the middle of the room, without being noticed has arrived and it got even better than it was supposed to be. More transparency, more image definition, much more quality.


  • epo15_Jonkers-0322_9F0C9396E8DC4F75A713C3D05913F5AB

    Science & Nature

    Jun 1, 2017

    A technological leap

    Buildings and structures that can, by magic, completely regenerate the cracks caused by pressure, changes in temperature or humidity? What was a science fiction scenario only a few years ago is already a reality thanks to the invention...

  • null-stern-hotel-switzerland-alps_dezeen_1568_4

    Lifestyle & Travel

    Jun 1, 2017


    Without walls or roofs, the hotel rooms, that we show you in this Your VIP Partner edition, have a privileged view of the sky, more precisely the Swiss Alps sky - it is called Null Stern and more than a hotel, it is an unusual experience.


  • background facebook


    Oct 1, 2018


    Our new APP with the digital edition of the magazine it's already in the Digital Stores.

  • 1

    Food & Beverage

    Aug 1, 2015

    Peruvian Purity

    The first vineyards of the New World were planted in Ica and "pisco" was developed as the first unique spirit distilled in the Americas. According to historical archives, "pisco" is first mentioned as a distilled spirit in 1613. Over...

  • Luxury & Fashion

    Apr 1, 2015

    Golden Armenia

    Armenians are one of the most ancient peoples of the world. Their arts date back to thousands of years. However, the Armenian arts, as such, took their own national features in the Middle Ages due to the development of architecture,...

  • Sweet Cuba

    Food & Beverage

    Jan 31, 2016

    Sweet Cuba

    In 2011 the Cuban Government created a state company to manage all assets from the national sugar industry. Today, AZCUBA produces, refines, packages and exports high quality sugar from the Caribbean island.