Luxury & Fashion

Feb 29, 2016

The one that became an icon

If you are expecting a baby, you probably have listen about Bugaboo, a Dutch company who designed the first modular stroller. Bugaboo Cameleon³ Classic+ Collection is its most recent stroller in the market. Described as "the one that became an icon", it is available this month in 51 countries.

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Almost 17 years after introducing The Bugaboo Cameleon³ stroller, the company decided to make a tribute to its first stroller loved by generations of parents with a year-long initiative called, "The One to Celebrate the World´s Favourite Stroller".

This special edition is an upgrade of the classic collection with the brand new Bugaboo Cameleon³ Classic+ Collection. It is inspired by 2001's Bugaboo Frog, and features an off-white micro-fleece quilted interior lining on the extendable sun canopy, carrycot, mattress and apron. This new model comes with a leather-look handlebar and carrycot handle, in brown for the Navy Blue, Dark Khaki and Sand; and in black for the Grey Mélange. It has a modern touch by adding Grey Mélange to the colour palette which already features the timeless colours Navy Blue, Dark Khaki and Sand. The off-white, micro-fleece quilted lining makes the interior nice and cosy. The central part of the "One", a modern classic stroller is the central joint. It makes it completely unique in terms of functionalities and aesthetics. The central joint is the mechanism that brings a very complex structure into a very simple and clean axis. It links all the functionalities: the brake, the two-wheel position, the reversible handlebar and the two piece fold give it an instantly recognizable shape and silhouette.

That "icon", sold in about 475 separate pieces, was put together to make Bugaboo Cameleon, and it has been tested to ride at least 9,000 kilometres or 5,592 miles, which is roughly the distance from Amsterdam to Shanghai.

Based on the idea that "parents don´t suddenly change because they have children", the Bugaboo founder, Max Barenbrug, produced his first stroller during his final year project at Eindhoven Design Academy, 17 years ago. He wanted something for men, with chunky design and solid colours, it owed much to the aesthetics of outdoor gear used for climbing or camping. An all-in-one stroller able to change the first years of parenthood and adapted to a modern lifestyle. "The one-piece handlebar, allowing dad to steer with one hand, the ability to switch the seat from front-facing to parent-facing and its modular design, as well as the use of more fashionable fabrics, made it different", he says.

He tried to sell the concept to a pram manufacturer for a number of years but failed to spark any interest. His then brother-in-law, Eduard Zanen, invested some money and they made the buggy themselves, from a factory in Taiwan, displaying it at an industry fair in Cologne. That attracted huge interest, including an offer for the company. Instead they decided to do it alone. So, Bugaboo, now an international design company that develops and produces mobility products, such as strollers, began as a small start-up in 1999, but grew rapidly to become a global player.

The name´s choice is at least curious, in the beginning Barenbrug was inspired by "annoying little ghosts", but the company Public Relations agency wanted a more "proper and positive" meaning and found one: something to do with striving or continuing.

Nowadays, this brand headquartered in Amsterdam that employs more than 1,000 people worldwide, is the favourite among celebrities and members of royal families. Gwyneth Paltrow, Stella McCartney, Gwen Stefani and Matthew McConaughey were pictured with a Bugaboo.

There are five types of strollers: the iconic Bugaboo Cameleon³, the all-terrain Bufallo, the urban Bee³, the convertible Donkey and the Runner, all designed for day-to-day use with durable materials and convertible for different ages or journeys. For Barenbrug "it isn´t about where you are but where you can go".

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