Бизнес & промышленность

фев 1, 2018

THE NEW WORLD PARADIGM

By definition, 'millenials' are the people born between the 1980 and 2000 decades. This expression – created by the authors William Strauss and Neil Howe, first quoted in 1991 to Forbes Magazine – directed at the first generation of the digital natives ranging between 15 and 35 years old.

<

By SARA LOUP

The world is in constant change and adaptation to the new lifestyles and the ephemerality of the moment which is very motivated by the behaviour of the 'millenials'.

This new generation is able to change and tends to be naturally more positive than its ascendants and prepared to change a problem into a challenge. They are more creative individuals than the predecessor generations and do not give so much importance to the material values, but rather to the experiences acquired day by day, travelling and sharing of knowledge.

In the digital age, the technological revolution and the incessant search for new experiences, have fostered the creation of a new category of travellers: those who want to love cities, neighbourhoods, connect with the environment and local commerce, get involved with people and live authentic experiences in order to create memories, more than bringing souvenirs.

Airbnb is a North American company, founded in 2008, by Joe Gebbia, Brian Chesky and Natham Blecharczyk, in San Francisco, California, announcing and leasing accommodations worldwide. The company is defined as "a trustworthy community market for people to advertise, discover and book unique accommodation around the world, whether from a computer, a mobile phone or a tablet". The use of digital platforms serves both the tenant and the consumer - in clear parallel with McLuhan's global village - and also offers suggestions not only for homes, but also for experiences and restaurants.

According to the Spanish agency Now Trends, "ten years ago, the mere idea of ​​going to a stranger's home in a foreign country was unthinkable, it was even seen as a dangerous act, but by 2016, for millions of people, Airbnb was the way more practical to travel". Analyzing the current housing rental paradigm, we noticed that, since the emergence of companies like this, the business model began to change: if in 2006/07 the ideal vacation would be spent in a hotel room or in a campsite, today the trend turns to a night in a house, in a shared room, in a unique stay that allows to generate sharing experiences simultaneously with knowledge. This new house-sharing trend is justified in a study released by the Agency Havas-Prosumers Report, which explains that more than half of 'millenials' prefer to share goods, rather than own them.

The sharing of experiences, culture, traditions and the inclusion of people in the middle of each neighbourhood, city or country, are key pieces in the Airbnb rental board. From more touristic destinations to more modest ones, Airbnb promotes an exchange of knowledge that "connects people to the unique travel experience".

To help with the positive experience, Airbnb has an online magazine, Airbnb Mag, where you can find travel tips, roadmaps, host experiences and even ideas on how to adapt to a particular location/accommodation.

The idea advocated by Chescky, "we like the idea of ​​living in a place, rather than traveling to a place" was one of the mottos that changed the paradigm of the house rental business, as well as the concept of traveling as we knew it. Since 2008, a new business model has been established that relies on the rental, purchase or sale of real estate, in order to meet the specific needs of consumers (low-cost).

However, as this trend has intensified, tourism has consequently led to an increase in rents for accommodation in the city centre.

Airbnb has proposals in more than 65000 cities, distributed by 191 countries, offering a range of options, from the most banal to the most natural, that allowed the company to value more than 30 million dollars, since its Foundation. There is no doubt about the revolution in the tourism sector driven by Airbnb. The model that emerged in 2008, continues to grow and seats to increase worldwide, guaranteed that this market will never be the same.

Больше статей

Избранаястатья

  • jaeger-lecoultre-janek-deskiewicz

    Роскошь & Мода

    июл 1, 2017

    THE DESIGNER BEHIND REVERSO

    The history of Polish Janek Deleskiewicz is, nowadays, inseparable from the history of an international icon among brands watches: Jaeger-LeCoultre; and, above all, its most successful model: Reverso.

  • iReviews-gravity-blanket_4

    Дом & Дизайн

    июн 1, 2017

    Больше Веса, Меньше Стресса

    Что, если бы вес мог снизить уровень стресса и тревоги? Нет, это не какая-то древняя японская культура. Наоборот. Это уже терапевтическая...

  • C86tlqkWAAEasub

    Наука & Природа

    июл 1, 2017

    И ЧЕЛОВЕК СОЗДАЛ ПРИЛОЖЕНИЯ

    Тот, кто помнит фильм «Особое мнение» 2002 года, где Том Круз провел рукой и пальцами на экране с информацией для организации, увеличения...


  • tv2016-10-03-15-33-28hifile1400-1

    Технологии

    мар 1, 2017

    ПРОЗРАЧНЫЕ ТЕЛЕВИЗОРЫ - СКРЫТЫЕ НА ВИДУ

    Просто так! Новая концепция наличия телевидения прямо в центре комнаты, не будучи замеченным и продвигаясь на много дальше, чем...

  • Depositphotos_7554000_xl-2015

    Research & Education

    апр 25, 2018

    PORTUGUESE SCIENTISTS IN THE VANGUARD

    They are Portuguese, they study cancer and try to find out the cure for this 'bug'. They bring new theories and ways to look at science, contributing significantly to the world

  • epo15_Jonkers-0322_9F0C9396E8DC4F75A713C3D05913F5AB

    Наука & Природа

    июн 1, 2017

    ТЕХНОЛОГИЧЕСКИЙ СКАЧОК ВПЕРЕД

    Здания и сооружения, которые могут, по магии, полностью регенерировать трещины, вызванные давлением, изменениями температуры...


  • Роскошь & Мода

    апр 1, 2015

    Пошив мужских костюмов ручной работы

    Saville Row – легендарная улица в центральном Лондоне, знаменитая расположенными на ней лучшими в мире ателье по пошиву мужских костюмов...

  • Indonesia

    Бизнес & промышленность

    окт 1, 2016

    Индонезия в рейтинге «Ведение бизнеса» Всемирного банка

    В юго-восточной Азии, между Тихим и Индийским океанами, между Малайзией и Папуа Новая Гвинея, лежит Индонезия, огромная, 15 по величине...

  • panoramica

    Стиль жизнь & Путешествия

    дек 1, 2017

    ЧАСТНЫЙ РАЙ

    Замок Монсараж - средневековая деревня, через которую прошли разные истории и народы - бросает свой атавистический взгляд на эту...