Business & Industry
Feb 1, 2018
THE NEW WORLD PARADIGM
By definition, 'millenials' are the people born between the 1980 and 2000 decades. This expression – created by the authors William Strauss and Neil Howe, first quoted in 1991 to Forbes Magazine – directed at the first generation of the digital natives ranging between 15 and 35 years old.
By SARA LOUP
The world is in constant change and adaptation to the new lifestyles and the ephemerality of the moment which is very motivated by the behaviour of the 'millenials'.
This new generation is able to change and tends to be naturally more positive than its ascendants and prepared to change a problem into a challenge. They are more creative individuals than the predecessor generations and do not give so much importance to the material values, but rather to the experiences acquired day by day, travelling and sharing of knowledge.
In the digital age, the technological revolution and the incessant search for new experiences, have fostered the creation of a new category of travellers: those who want to love cities, neighbourhoods, connect with the environment and local commerce, get involved with people and live authentic experiences in order to create memories, more than bringing souvenirs.
Airbnb is a North American company, founded in 2008, by Joe Gebbia, Brian Chesky and Natham Blecharczyk, in San Francisco, California, announcing and leasing accommodations worldwide. The company is defined as "a trustworthy community market for people to advertise, discover and book unique accommodation around the world, whether from a computer, a mobile phone or a tablet". The use of digital platforms serves both the tenant and the consumer - in clear parallel with McLuhan's global village - and also offers suggestions not only for homes, but also for experiences and restaurants.
According to the Spanish agency Now Trends, "ten years ago, the mere idea of going to a stranger's home in a foreign country was unthinkable, it was even seen as a dangerous act, but by 2016, for millions of people, Airbnb was the way more practical to travel". Analyzing the current housing rental paradigm, we noticed that, since the emergence of companies like this, the business model began to change: if in 2006/07 the ideal vacation would be spent in a hotel room or in a campsite, today the trend turns to a night in a house, in a shared room, in a unique stay that allows to generate sharing experiences simultaneously with knowledge. This new house-sharing trend is justified in a study released by the Agency Havas-Prosumers Report, which explains that more than half of 'millenials' prefer to share goods, rather than own them.
The sharing of experiences, culture, traditions and the inclusion of people in the middle of each neighbourhood, city or country, are key pieces in the Airbnb rental board. From more touristic destinations to more modest ones, Airbnb promotes an exchange of knowledge that "connects people to the unique travel experience".
To help with the positive experience, Airbnb has an online magazine, Airbnb Mag, where you can find travel tips, roadmaps, host experiences and even ideas on how to adapt to a particular location/accommodation.
The idea advocated by Chescky, "we like the idea of living in a place, rather than traveling to a place" was one of the mottos that changed the paradigm of the house rental business, as well as the concept of traveling as we knew it. Since 2008, a new business model has been established that relies on the rental, purchase or sale of real estate, in order to meet the specific needs of consumers (low-cost).
However, as this trend has intensified, tourism has consequently led to an increase in rents for accommodation in the city centre.
Airbnb has proposals in more than 65000 cities, distributed by 191 countries, offering a range of options, from the most banal to the most natural, that allowed the company to value more than 30 million dollars, since its Foundation. There is no doubt about the revolution in the tourism sector driven by Airbnb. The model that emerged in 2008, continues to grow and seats to increase worldwide, guaranteed that this market will never be the same.