Food & Beverage

Feb 29, 2016

The Luxury Spice

Cinnamon is used since the dawn of times, even Egyptians used it as early as 2,000 B.C. during the embalming process, as a perfuming agent. However, cinnamon was brought to Europe by Arab merchants, through intricate land routes, and would carry a limited and very expensive supply. They kept secret the origins of this spice until the 16th century, telling amazing and incredible stories and legends about how they acquired it, so as to keep the monopoly of this expensive luxury good. 


It was only around 1518 that Portuguese traders discovered cinnamon at Ceylon, present-day Sri-Lanka, and took control of the cinnamon trade for about a century. In 1638, the Ceylon kingdom of Kandy and the Dutch army allied, and overthrew the Portuguese occupiers, but the Dutch kept the kingdom, in debt for their military services. The cinnamon monopoly was now in their hands for the next 150 years.

By 1800, cinnamon was no longer an expensive, rare commodity, as it had begun to be cultivated in other parts of the world, and other delicacies such as chocolate and cassia began to rival it in popularity.

Cassia Co-op

Cassia Co-op is the first cinnamon processing and exporting company to set-up at the heart of the cinnamon plantations. About 85% of the cinnamon in today's world market originates from Indonesia, most of it grows in one unique area on the island of Sumatra, called Kerinci. This is the world's largest cassia plantation, and it is known for its high quality raw materiais. It is coincidentally also located at the center of Sumatra Island.

Mount Kerinci is the highest volcano in Indonesia, and the highest peak on the island of Sumatra, surrounded by cinnamon trees and the lush forest of Kerinci Seblat National Park, home to the endangered Sumatran Tiger. The fertile soils of the slopes of the Kerinci high valley are very suitable for growing cassia trees, since these grows best at an altitude of between 800 to 1,500 meters.

Cassia Co-op aims to export cinnamon products and patchouli oil from Indonesia while removing middlemen from the supply chain, thus linking farmers with end-users and vice versa in order to create transparency and interdependency. Also, they strive to create a fair and efficient supply chain while having a sustainable positive impact in Sumatra.

Farmers Capaciting

The Cassia Co-op Training Center is a place where farmers can learn about sustainable agriculture, quality control, certifications, consumer products and international markets. A robust Internal Control System (ICS) was implemented, and led to the first ever Rainforest Alliance certification for cinnamon. The program benefits the farmers, the company and the local environment. Each farmer's individual plot is carefully mapped, through GPS mapping, and audited to ensure that it does not overlap the Kerinci National Park, the largest Sumatran tiger habitat.

Through this training center, the company has brought to farmers an unprecedented level of training and transparency. In exchange for their support of the sustainable and traceability program, each farmer receives premium prices and bonuses for their raw material.


There are hundreds of types of Cinnamon, but only 4 are used for commercial purposes: Ceylon Cinnamon, Cassia Cinnamon, Saigon Cinnamon and Korintje Cinnamon.

Indonesian Korintje cassia has a stronger flavor than true cinnamon, with a sharp, bitter edge. It's often called the "regular" cinnamon. The Indonesian cassia is of the cinnamomum burmannii blum species, the botanical term is "cassia vera", while locally it is known as "kayu manis" (Indo), "sweet wood". Cassia, or Cinnamon, is the bark of the tree.

Powder and Sticks

Cassia Co-op products include standard cinnamon fine powders (60 mesh),Tea bag Cut (TBC, 18 mesh) and Cut & Sifted (C&S, 06 mesh) that meet most end-users' needs, as well as cinnamon sticks, in sizes that can be 6 cm, 7 cm, 8 cm, 12 cm and/or 25 cm.

Essential oil

As part of its sustainable approach, Cassia Co-op aims to use 100% of the cassia tree, so the company is starting to offer cinnamon essential oils. Oil can be extracted from the bark but also from the leaf. By producing oil in Kerinci, Cassia Co-op has also access to the abundant by-product timber generated by the cassia harvest. This bio and renewable energy completes the 100% recycling vision of Cassia Co-op.

More Articles


  • filigree - the art of working metals (gold, silver, bronze), one of the most traditional Portuguese arts.

    Luxury & Fashion

    Feb 29, 2016

    One day we will go to Viana

    Country of ancient traditions in the art of jewelry, Portugal has a rich heritage of jewelry and precious metals timeless beauty from the Age of Discovery, particularly from the East, in the century XV and Brazil in the XVIII century....

  • #1

    Luxury & Fashion

    Oct 19, 2018


    We all know the importance of an impeccable appearance in the business world. More and more, we see astonishing hair and beard cuts, combined with beautiful ties and suits and shirts and shoes. 

  • birk_pillow_1024x1024

    Home & Design

    Jun 1, 2017

    A swing that helps maintain balance

    The balance of the human body is achieved through communication between different parts of the body, the eyes, the vestibular system of the ear and the joints and muscles, when each part works properly the balance system allows us...

  • 1


    Nov 27, 2018


    "LG has created a robotic exoskeleton designed to support and enhance its wearer's legs to improve lower limb strength. The suit, named LG CLOi SuitBot, features "naturally-rotating joints" and sandal-like shoes, which LG claimed...

  • doTERRA001

    Helthcare & Wellness

    Apr 1, 2017


    Pretty much each and every one of the cough drops currently available in any supermarket or pharmacy includes several lab grade chemicals, divided amongst sweeteners, artificial colourants and active agents. 

  • Depositphotos_28058841_xl-2015

    Business & Industry

    May 1, 2017


    In the 21st century and considering all scientific and technological advance occurring almost at a daily rhythm, becomes vital a regular update of knowledge, procedure and techniques involved in the fundamental function of playing...

  • Technology

    Apr 1, 2015

    British Heavy Machinery

    1945. Britain is just coming out of six years of world war and times are tough. Joseph Cyril Bamford begins business in a rented lock-up garage in Uttoxeter, Staffordshire, using a second-hand welding set and some surplus military equipment...

  • Apple-Sized Diamond, the Second-Largest Ever Discovered on Earth

    Business & Industry

    Nov 30, 2015

    Apple-Sized Diamond, the Second-Largest Ever Discovered on Earth

    A Canadian mining company The Lucara Diamond Corporation has unearthed the largest single diamond found in more than a century, and it's the second biggest ever found.

  • 1

    Science & Nature

    Jun 1, 2015

    Tooth restauration made easy

    Tooth enamel is the hardest substance in the human body. It has to last a lifetime and it is responsible for the appearance of teeth. Its main role is protecting the soft, sensitive core from acid erosion. It owes its strength to its...