Science & Nature

Dec 31, 2015

The Live Romance of Kenya

If you are the lucky recipient of a bunch of stunning roses this Valentine's Day, it's likely that they came from Kenya. The country is the third largest exporter of cut flowers in the world, accounting for around 35% of all sales in the European Union. Famed for being long-lasting, Kenya's fine buds are also popular in Russia and the U.S.

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Kenya also has excellent transport links to Europe, and from there, the rest of the world through Nairobi airport, which has a terminal dedicated specially to the transport of flowers and vegetables. More than 500,000 people, including more than 90 000 farm employees, in Kenya depend on floriculture, according to the Kenya Flower Council. In Kenya, there are 127 flower farms. Now we will tell you about one of them.

Sian Roses is the leading Kenyan producer of high quality Roses and Zantedeschia Calla Lilies. The group of three flower farms, all located in Kenya, produces a wide variety of cut flowers, both roses and calla lilies of the highest quality:

Agriflora Kenya Limited is one of the Sian Roses farms and is situated in Njoro, 20km west of Nakuru town at an altitude of 2,150m above the sea level. The farm was established in 1995 and has consistently been growing and exporting roses and calla lilies (Zantedeschia) since then.

Equator Flowers Kenya Limited is one of the Sian Roses farms located 9km East of Eldoret town with an altitude of 2,200m above the sea level. The farm was established in 1997 and has consistently been growing and exporting roses and has recently started a line of Spray roses.

Maasai Flowers Limited is the latest among the Sian Roses farms is situated at 40km South East of the Kenya's capital City of Nairobi and is 20km South of the Jomo Kenyatta International Airport. The farm's altitude is 1,750m above the sea level and was started in 2008. The farm has since inception been growing and exporting normal roses and spray roses in addition to hosting a fully operational propagation unit.

The brand sells flowers both to the Dutch Flower Auctions as well as directly to customers such as supermarkets and wholesalers. Their main markets are in the EU (Sweden, UK, Holland, Germany, France and Italy), USA, Dubai and Australia.

All their roses are produced in green houses to protect them from rain, wind and extreme temperatures. At Sian Roses they recycle all drain water, and re-use it in order to conserve water as well as to save fertilizer. Their flowers are transported to the airport in cooled and insulated trucks.

Sian Roses is proud to be Fairtrade Certified. They pay great attention to the welfare of the workers, and are involved in a number of Corporate Social Responsibility projects in the community.

Sian Roses has demonstrated an ongoing commitment to people and to fair employment practices. Sian Roses has grown and expanded, its work force has become more diverse. Sian Roses believes that this diverse work force helps the company realize its full potential.

Recognizing and developing the talents of each individual brings new ideas to Sian Roses, the company benefits from the creativity and innovation that result when Sian Roses people who have different experiences, perspectives and cultures work together.

The company believes a well-managed, diverse work force expands Sian Roses base of knowledge, skills and cross-cultural understanding, which in turn, enables them to understand, relate and respond to their diverse and changing customers throughout the world.

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