Luxury & Fashion

Fev 1, 2015

The History of La Perla

The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity. These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti.

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Today they represent the philosophy of this Italian company that is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women. The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious. Like a gesture of love.

La Perla is a luxury Italian women's clothing company specializing in lingerie. La Perla was founded in 1954 in Bologna, Italy by corset-maker Ada Masotti. The company began manufacturing swimwear in 1971 and in 1993, it expanded into perfume.

As well as being stocked in department stores internationally, La Perla has over 150 boutiques globally including London Sloane Street, New York Madison and Milan Via Montenapoleone. La Perla launched their new boutique concept in London and Milan in February 2014, followed by the opening of boutiques in Macau and Hong Kong in April 2014.

In 2014, La Perla introduced a new design concept for the La Perla boutiques. A result of the work of architect Roberto Baciocchi, founder of the internationally renowned architectural studio with its headquarters in Arezzo – Italy, the aim was to create a space sewed for a woman with a reference to the Italian tradition of architecture. In 2014, the new concept designs were introduced to key global flagship stores including the Sloane Street, London; Via Montenapoleone, Milan; Four Seasons, Macau; Pacific Place, Hong Kong, Plaza 66, Shanghai; Old Bond Street, London; and Hong Kong stores in 2014 and is later to be rolled out to all La Perla boutiques internationally. La Perla has launched a new concept at its flagship stores the La Perla Made to Measure line: an opportunity to personalise some of our exclusive creations by having them hand crafted to measure, available only to order. The Made to Measure service is available at the La Perla boutiques reopening with a new look created by architect Roberto Baciocchi. The three collections that can be personalised with this unique service are: the Maison Gold Edition, Filigrane Collection and the Cristallo Nero Collection. La Perla introduced a new concept menswear collection for the Spring/Summer 2015 season and presented it with a catwalk show at Pitti Uomo on June 19, 2014.

Emiliano Rinaldi, in charge of the La Perla creative direction, wanted to add a signature La Perla touch, choosing fabrics and details taken from feminine lingerie and reinterpreting them within a vision for men's style. The inspiration for the concept was a print inspired by the artistic works of the Italian decorator Piero Fornasetti: a flying oyster where the pearl has been transformed into a mysterious eye. In November 2014, La Perla launched the new concept menswear boutique design at its first menswear only store in Via Manzoni, Milan. The design, also created by Roberto Bachiocchi, echoes the design of the womenswear boutique yet is characterised by shades of blue and grey, Chromatic effects, wood-block flooring and Grigio Carnico Italian marble columns. New menswear concept stores will also open in Burlington Arcade, London and Shanghai at Plaza 66 before the end of 2014.

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