Luxury & Fashion

Feb 1, 2015

The History of La Perla

The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity. These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti.


Today they represent the philosophy of this Italian company that is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women. The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious. Like a gesture of love.

La Perla is a luxury Italian women's clothing company specializing in lingerie. La Perla was founded in 1954 in Bologna, Italy by corset-maker Ada Masotti. The company began manufacturing swimwear in 1971 and in 1993, it expanded into perfume.

As well as being stocked in department stores internationally, La Perla has over 150 boutiques globally including London Sloane Street, New York Madison and Milan Via Montenapoleone. La Perla launched their new boutique concept in London and Milan in February 2014, followed by the opening of boutiques in Macau and Hong Kong in April 2014.

In 2014, La Perla introduced a new design concept for the La Perla boutiques. A result of the work of architect Roberto Baciocchi, founder of the internationally renowned architectural studio with its headquarters in Arezzo – Italy, the aim was to create a space sewed for a woman with a reference to the Italian tradition of architecture. In 2014, the new concept designs were introduced to key global flagship stores including the Sloane Street, London; Via Montenapoleone, Milan; Four Seasons, Macau; Pacific Place, Hong Kong, Plaza 66, Shanghai; Old Bond Street, London; and Hong Kong stores in 2014 and is later to be rolled out to all La Perla boutiques internationally. La Perla has launched a new concept at its flagship stores the La Perla Made to Measure line: an opportunity to personalise some of our exclusive creations by having them hand crafted to measure, available only to order. The Made to Measure service is available at the La Perla boutiques reopening with a new look created by architect Roberto Baciocchi. The three collections that can be personalised with this unique service are: the Maison Gold Edition, Filigrane Collection and the Cristallo Nero Collection. La Perla introduced a new concept menswear collection for the Spring/Summer 2015 season and presented it with a catwalk show at Pitti Uomo on June 19, 2014.

Emiliano Rinaldi, in charge of the La Perla creative direction, wanted to add a signature La Perla touch, choosing fabrics and details taken from feminine lingerie and reinterpreting them within a vision for men's style. The inspiration for the concept was a print inspired by the artistic works of the Italian decorator Piero Fornasetti: a flying oyster where the pearl has been transformed into a mysterious eye. In November 2014, La Perla launched the new concept menswear boutique design at its first menswear only store in Via Manzoni, Milan. The design, also created by Roberto Bachiocchi, echoes the design of the womenswear boutique yet is characterised by shades of blue and grey, Chromatic effects, wood-block flooring and Grigio Carnico Italian marble columns. New menswear concept stores will also open in Burlington Arcade, London and Shanghai at Plaza 66 before the end of 2014.

More Articles


  • 1.-FIFAs-World-Cup-Opens-The-Door

    Business & Industry

    Feb 1, 2018


    Curiously, for the accomplishment of the last two World Championships (2010 and 2014) and the one held this year, FIFA chose for the first time three countries classified as BRICS: South Africa in 2010, Brazil in 2014 and Russia in...

  • transferir (1)

    Science & Nature

    May 1, 2017

    Other Side of Aquaculture

    In 2016 the global seaweed trade grossed more than the world's production of lemons and limes, for example. Seaweed gathering doubled on the last decade and nowadays we even have real underwater farms that try to invigorate and capitalize...

  • julesrimet_gi_2720


    May 25, 2018


    At 14 of June, in Russia, thirty-two national teams will be involved in the biggest football competition in the world, the FIFA World Cup 2018, with the objective of rising the most wanted trophy, the Jules Rimet Cup

  • Savory14

    Science & Nature

    Mar 2, 2018


    The large pastures can be an answer to end the areas of deserts and ameliorate the effects of global warming, defends environmentalist and Zimbabwean farmer, Allan Savory who once was responsible for the slaughter of 40 thousand elephants.


  • 2-crowdfunding

    Food & Beverage

    Jun 1, 2017

    Beyond Bottles

    The Skipping Rocks Labs, from the United Kingdom, has taken upon itself the mission to eradicate the waste caused by plastic cups and bottles by creating Ooho!, the first of many products that, they assure, will revolutionize everyday...

  • dubrovnik_croatia-1_inpixbay

    Lifestyle & Travel

    Jun 28, 2018


    Croatia is a secular country with a rich architectural history preserved to this day. With cutting breath landscapes, the country charms by the green nature and marine blue contrasting the old monuments. Shall we take a look to the...

  • 1

    Food & Beverage

    Jul 1, 2015

    Better health with better food

    In 1935 the probiotic industry gained a new and active element in the family: YAKULT, the probiotic drink that revolutionized the world of probiotics. Today spread around the world, Yakult helps you keep your health in place.

  • Bianchi-Specialissima-1


    May 1, 2016


    With an easy access to carbon fibre in Europe, the performance bicycle industry can now resort to new technologies at competitive prices, thanks to the knowledge developed by Formula 1 teams and the aerospace industry. As spring and...

  • Rolex watches

    Luxury & Fashion

    Dec 1, 2014

    Exclusive timepieces

    Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis' main business at the time was importing Hermann Aegler's...