Business & Industry

Set 1, 2015

The european car rental giant

Europcar is one of the major car rental players on the planet. Since its humble origins in France, the company went to become european leader and establish a group that gathers car renting, fleet management and services, always with environment in mind.

<

Europcar was founded in Paris in 1949 by Raoul-Louis Mattei, originally with the name L'Abbonement Automobile, as part of the Mattei Group. From the start, the idea behind the company was to provide cars for rental "without-chauffeurs". The idea was already in motion in the USA and having it in France was a million-dollar business.

Throughout its history Europcar changed hands several times.

The company is bought from the Mattei Group by Renault, one of Europe's largest car manufacturers, in 1970. Under the new ownership, in 1973, Europcar expands to several European countries besides France, including Switzerland, Germany, Belgium and the Netherlands. The following year, 1974, the international expansion continues with new locations in Great Britain, Italy, Spain and Portugal.

As part of the expansion strategy internationally, the company formed Europcar International in 1981 as a holding company that assumes international franchise functions. The same year, Europcar makes a major acquisition with the purchase of Godfrey Davids, which was the oldest (at 50 years of experience) and largest car rental company in the UK.

The mid-80s are a turbulent time for all car rental companies, and Europcar is no exception. In 1988, the ownership of the company is transferred to Wagon-Lits Group. In turn Wagon-Lits sells 50% of the shares to Volkswagen AG, and the two become the new joint shareholders. This arrangement changed in 1992, as Accor Group acquired Wagon-Lits including its 50% share of Europcar.

In addition to ownership changes, early 90s also saw Europcar expanding with global ambitions. In 1992, Europcar became Europcar Interrent with National, Nippon and and Tilden making up the Interrent partners and forming a global network. However, by 1998, the company decides not to renew the Interrent agreement and instead forms a strategic alliance in the US with Dollar Rent A Car. The same year, in another push for expansion through acquisition, Europcar acquires British Car and Van Rental (BCR), and creates one of Britain's largest car rental networks in the process.

Europcar is one of the latecomers to the world of online bookings with the launch of Europcar Online Reservation System in 1999. Also in 1999, Volkswagen AG becomes the sole shareholder in Europcar, purchasing the non-owned shares from Accor.

As part of its North American strategy, Europcar announces in 2000 a new strategic partnership with Budget Rent A Car for Canada and North America. However, in 2006 Europcar buys the European operations of National Car Rental and Alamo Rent A Car from their parent company Vanguard Car Rental Holdings.

As part of this deal, Europcar entered into a transatlantic partnership with Vanguard's North American operations. Also in 2006, Volkswagen chose to divest from its Europcar holdings, selling to French investment company Eurazeo.

Today, Europcar operates a fleet of over 200,000 vehicles at 2,825 locations in 143 different countries covering Europe, The Middle East, Africa, Indian Ocean, Central America, Mexico, Carribean and Asia -Pacific.

Mais artigos

DestaquesArtigos

  • Chipre1

    Lifestyle & Travel

    Abr 30, 2018

    SONHAR COM O VERÃO

    E se, em 2018, viajasse pelos cinco cantos do mundo? É difícil eleger os locais mais bonitos, mas preparámos uma lista com cinco destinos ricos em história, cultura e paisagens únicas que não vai querer perder!

  • ApisCor_febr_03

    Technology

    Mai 1, 2017

    Como se fosse magia

    Pare uma expressão figurativa: "casas crescem como cogumelos", mas em breve será literal. EM Fevereiro de 2017, na Rússia, surgiu a primeira casa com 38 m2 de área. A casa cresceu em 24 horas na cidade de Stupino, na região de...

  • aula3

    Research & Education

    Mar 22, 2018

    NO TOPO DO MUNDO

    Aqui vão as más notícias: caso não tenha reparado, não existe um emprego com a designação "matemático". Portanto, não incomode os seus filhos com uma formação superior como matemático – ele, provavelmente não vai gostar...


  • Borrego14

    Business & Industry

    Abr 1, 2017

    BORREGO DA NOVA ZELÂNDIA - 135 ANOS A EXPORTAR BORREGO

    O borrego não só é a carne de eleição dos neo-zelandeses quando recebem visitas ou jantam fora. De acordo com uma sondagem efectuada anualmente pela Beef + Lamb New Zealand, é também o produto mais exportado. 

  • 1

    Helthcare & Wellness

    Nov 5, 2018

    PRÓTESES BIÓNICAS

    "Tal como as dos filmes de "Star Wars", as próteses biónicas têm um aspeto robótico que, com capas de silicone idênticas à realidade, passam quase despercebidas. Através dos sensores de leitura dos movimentos, estas próteses...

  • Depositphotos_100938160_xl-2015

    Culture & Art

    Jun 23, 2018

    PRAZER CARIBENHO E DIVERTIDO

    Em todo o mundo existem duas formas de expressão que são transversais a todas as camadas da sociedade: música e dança popular. Curiosamente (ou não), ambas ambas resultam de um cruzamento de culturas. Não admira, por isso, encontrar...


  • 01

    Technology

    Jan 1, 2017

    GOOGLE NA CORRIDA

    Eis o concorrente directo para o iPhone, o Google Pixel. Na Google, não foram poupados esforços no desenvolvimento do melhor sistema operacional Android 7.1 Nougat, aplicado a um telemóvel que tem imensas coisas positivas e muito...

  • Aquaculture-Dipped-Millions-1

    Science & Nature

    Jan 1, 2018

    MILHÕES DE MOLHO

    A aquacultura afirma-se, diariamente, como uma importante alternativa às formas tradicionais de abastecimento de pescado, produzindo cerca de metade de todo o pescado consumido no mundo, razão porque é hoje considerado um sector...

  • Culture & Art

    Abr 1, 2015

    Multipurpose

    The acronym VDNKh stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the People's Economy). It is an open joint stock company and the largest Exhibition centre in Moscow.