Business & Industry

Aug 1, 2016


The beauty and natural wealth that characterize Brazil, from the numerous beaches, to the Amazon Rainforest, and the multiculturalism that makes up its inhabitants, make it resist, despite the difficulties and criticisms faced in recent years, and the country that is also the place of Carnival, culture, football, and the stage of the Olympic Games this August, is still attractive for investors and capital.


With more than 200 million inhabitants, Brazil is a remarkable country thanks to its contrasts of immense beauty, the joy of the people, and the great opportunities for business and investment that coexist, with signs of large social inequalities that are still evident.

Even when the conjuncture is less favourable, and political, economic and social difficulties occur, Brazilians normally react in an optimistic way facing the problems with much more flexibility than other peoples and they don't even lose their traditional sense of humour.

This philosophy of living, that can be translated in the phrase "All is well!", used many times by Brazilians, even when something in not so well, is a symbol of a country where businesses, large or small, are done with joy and a lot of smiles, revealing a promising optimism.

Maybe this characteristic of Brazil is the result of a great capacity over the centuries to integrate immigrants from very different origins and religious backgrounds, that live there together, peacefully. We speak of Italians, Japanese, Germans, Syrian-Lebanese, Spanish, and obviously, Portuguese. Brazil became peacefully independent from Portugal in 1822, and between the two countries ties of brotherhood always remained, as well as the preservation of the common language. 

Talking about Brazil implies to speak about the so called "Marvellous City" - Rio de Janeiro, probably the most beautiful city in the World, and that this year will be even more attractive, as it is the host of the Olympic Games 2016, from 6th of August, gathering athletes from all Continents. Just two years ago, in 2014, the Country also hosted the "World Football Championship, showing the great capacity this country has to organize large world events in a short amount of time, even in a less favourable conjuncture. 

Also in the business and international trade, Brazil is placed at a relevant position, as it is the 8th world economy, and is the 10th country in terms of foreign exchange reserves, mainly because of its strong export capacity, especially food products, such as coffee, sugar, soya, meat, chicken and natural juices, as well as oil and gas, iron ore, and industrial products of advanced technology, for example motorcars, trucks, ship and planes.

It is impossible to speak about Brazil without mentioning tourism, the main attraction of the country, with the Carnival as one of the most appealing moments, aspects that play an important role in the Brazilian economy. The Country has a large cultural and landscape diversity, extending from the cold snows, near the border with Argentina, up to the tropical Amazonia. The marvellous beaches and the happy and friendly ambiance of its people, are guaranteed to provide nice and well spent holidays. It is not therefore strange that Brazil is nowadays visited by hundreds of thousands of tourists.

The economic strength of Brazil led to it becoming a natural leader among emerging countries, integrating, alongside Russia, India, China and South Africa, the group designated as BRICS that, for the first time in the History of world economy, became a part of "the great ones" and forced the group of the leading countries, designated as G7, to enlarge, in order to include other emergent countries, composing what is today designated as G20.

In few years, Brazil became a major oil and gas producer, continuously increasing its production, alongside other renewable sources, such as hydric, solar and wind, thus removing the need for Brazil to import energy. The Stock Exchange of São Paulo has a dimension and a degree of sophistication that place it among the main ones worldwide, revealing a financial market with a strong capacity to finance projects and corporations in sectors of high potential. To produce its own energy, and a solid private financing are an essential ground for any development process based on prosperous enterprises and the implementation of good businesses. 

Notwithstanding the difficulties that Brazil has faced in the last two years, partially due to the fall of the prices of commodities, Brazil keeps attracting capital and investments, mainly from the United States of America, but also from investors of other origins, such as China.

Usually, Your VIP Partner is attentive and draws reader´s attention to countries where there are commercial and attractive investment opportunities, and so it can´t ignore Brazil, a country with which Portugal has great affinity. Being a Mercosul member, the common market of many countries in Latin America, Brazil continues developing their vocation of open host to the World, well visible to anyone that visits not only Rio de Janeiro, but also other important cities such as São Paulo, the largest city in South America, Salvador da Bahia, Belo Horizonte in the state of Minas-Gerais, Fortaleza in the state of Ceará, Porto Alegre in the state of Rio Grande do Sul, among others.

However, for its size, Brazil still needs many infrastructures, such as railways and ports, and to modernize and improve living conditions, which affect a substantial part of the population, and that justify more investment in urbanization and real-estate promotion.   

It is important to note that investors that are already active in the country consider it a very attractive destination for new investments and a major challenge to avail of. For an objective analysis of the current situation, and to evaluate new opportunities, Your VIP Partner recommends the consultation of specialists or investment banks with a deep knowledge of Brazil, and its specialized international connections, particularly with Portuguese-speaking countries such as Portugal, Angola and Mozambique.

More Articles


  • 7ca7cf5fff31dbb91763cd309e05c8a6

    Business & Industry

    May 1, 2017


    A good wine looks good on any occasion. However, the care needed to make the taste perfect, such as the choice of a good cork, are details considered only by the most demanding consumers. In Italy, we found one of the leaders in the...

  • 74578418-4108-11e8-ab09-36e8e67fb996_1320x770_081421

    Research & Education

    May 31, 2018


    Woman and mother of two presidents of the United States, Barbara Bush had a fundamental role in his family, in America and in the world

  • Prokudin-Gorskii-02

    Culture & Art

    Mar 1, 2017


    The entrance of a new century always brings additional motivation to experiment and explore new worlds and new techniques. Some end up being vain and even futile. Others, however, cause real and true revolutions in people's lives...

  • Reading-Between-the-Lines-church-by-Gijs-Van-Vaerenbergh-2

    Culture & Art

    Jul 1, 2017


    A church can be the crux of one's life, or simply a physical structure that blends into its surroundings. This is what lies at the heart of "Reading between the Lines", an art installation which merges landscape, heritage and religion...

  • 226c441149909061a3a62986fcadd917


    Apr 1, 2017


    If there is an inheritance that the East is giving to Humanity, it is undeniably a diversity of disciplines that seek the evolution of the Human being and which lead to physical, mental and spiritual elevation. Martial arts such as...

  • african-safari-kenya

    Lifestyle & Travel

    Aug 1, 2017


    Kenya has been standing out as the preferred destination for the world's multimillionaires, already being the third most popular destination for the world's elite, surpassed only by Seychelles and Mauritius. 

  • Bugaboo

    Luxury & Fashion

    Feb 29, 2016

    The one that became an icon

    If you are expecting a baby, you probably have listen about Bugaboo, a Dutch company who designed the first modular stroller. Bugaboo Cameleon³ Classic+ Collection is its most recent stroller in the market. Described as "the one...

  • 1-system-fl-12-18.1347452213

    Business & Industry

    Jan 31, 2016

    Mining tools

    The FAMUR Group is amongst the world leading manufacturers of mining machinery and equipment. The main areas of activity are: underground mining, open-pit mining, transport and bulk materials handling. FAMUR is an experienced manufacturer...

  • 1

    Science & Nature

    May 1, 2015

    Feeding your pets the right way

    When kitty meows for his chow, Purina PetCare listens. The world's largest pet food producer products are sold internationally by mass merchandisers, supermarkets, pet supply stores, and online retailers. Besides pet supplies, the company...