Food & Beverage

Sep 1, 2015

Sweet Brazil

Chocolates Garoto is one of the ten largest chocolate factory in the world and the largest in Latin-America. The company has a panoply of about 70 products, exported to over 60 countries. Their greatest success are the Caixa Amarela – "Yellow Box", the Baton chocolates, and the bonbon "Serenata de Amor" – "Love Serenade".

<

It was 1929, and German immigrant Heinrich Meyerfreund founds H. Meyerfreund & Cia. Fábrica de produção de balas (H. Meyerfreund & Cia. Candy Production Factory) in a town called Vila Velha, in the Espírito Santo state. The candy was sold by boys in the streets, and soon, the candy was known by the consumers as exactly that: "garoto", which means "kid" or "boy" in Portuguese, thus giving the company its name: Garoto.

In 1934, Henrich Meyerfreund used his parents' heritage to buy machines for the production of chocolates. Two years later, he was able to put together a more modern factory in the Bairro da Glória, where it remained to this day. This new chocolate production department gave the company a new development phase, and they even started to sell outside the states borders!

The ever growing cycle of prosperity of the factory was only interrupted in the time of the WWII. Because he was German, H. Meyerfreund was detained and the factory was run by Brazilian Federal Officials. After the War ended, the company returned to its continued growth rhythm.

In 1962 a major loss occurred, when Günther Zennig, who had come into the company, capitalizing it and bringing a new corporate vision, died in an airplane crash. It is in this same year that Meyerfreund became a joint stock company, and was now named Chocolates Garoto S/A. In the same decade, Heinrich Meyerfreund's sons, Helmut e Ferdinand, started to share responsibilities with their father, who died later in 1973, passing on the presidency of Garoto to Helmut.

In the 1990's, the company continuously invested in technology, launching new products, and consolidating the commercial structure of Garoto. In 1989, a distribution center was opened, to attend the states of São Paulo, Minas Gerais and Mato Grosso do Sul, and in 2013, Garoto became the official chocolate of the Confederation Cup 2013 and the 2014 World Cup in Brazil.

Baton Ao Leite

In 1948 one of the most renowned product is born: baton. The name means stick, and the product resembles a lipstick. The first version of the chocolate was named "Leite e Mel"
(Milk & Honey), because the recipe contained honey crystals. To this day, this is the most sold chocolate in Brazil. It features an exclusive and delicious flavor of milk chocolate in a unique shape. It's the children's favorite chocolate.

Serenata de Amor

1949 marks the birth of thins delicious bonbon. The crunchy wafer and the cashew nut creamy filling combined perfectly with a delicious chocolate covering. Serenata de Amor bring pleasure to the moment, a moment to improve your day. It brings a romantic phrase or proverb in the inside of the wrapping paper, to give to your loved ones and to bring you closer to them.

Caixa Amarela

In 1959 the first ever box of assorted chocolates in Brazil: the Caixa amarela - "Yellow Box". It is a leader in the department to this day. It is a gift that fills the eye, a surprise and a tender gesture. For any moment or place, the diversity of flavors will please anyone.

More Articles

FeaturedArticles

  • food_salad_pexels

    Food & Beverage

    Apr 27, 2018

    INNOVATIVE FOOD PARADIGM

    The new food trend has come to stay. Coloured bowls, edible flowers and healthy plants are the choices for this year!

  • transferir (1)

    Science & Nature

    May 1, 2017

    Other Side of Aquaculture

    In 2016 the global seaweed trade grossed more than the world's production of lemons and limes, for example. Seaweed gathering doubled on the last decade and nowadays we even have real underwater farms that try to invigorate and capitalize...

  • scribit1

    Home & Design

    Sep 28, 2018

    SCRIBIT

    Your space to your liking

    A couple of years ago, the architecture and design studio Carlo Ratti Associati (CRA) has introduced a system in which a paint spray robot was used to draw images on flat surfaces, including...


  • AdobeStock_29464033 b

    Business & Industry

    Mar 1, 2017

    MIRO FORESTRY COMPANY - WOOD, ECOLOGICAL WEALTH

    The extraction sustainability through renewal, the relation between cost, quality and use, makes wood, as a raw material, an odd resource. Its growth in forests is the best way to capture carbon from the atmosphere and return oxygen...

  • 310

    Technology

    Aug 1, 2017

    THE KING OF HOME SECURITY

    The world is not, in any way, a safe place. Whether you live in a 12th floor apartment or a big villa in the countryside, you will feel much more secure after installing one of these.

  • AdobeStock_86784638

    Business & Industry

    Mar 1, 2017

    EAU DE COLOGNE - ALL THE SMELLS IN THE WORLD

    The world is not just thought, spoken, read or seen. It's felt, smelled and heard. Our relation with cities is such an example. They have identities that are built both in the imagination of those who have never lived in them and...


  • Award-of-Excellence,-6th-International-Fiber-Art-Biennale,-2010,-China

    Home & Design

    Jun 1, 2016

    THE LIVING TREASURE OF PERU

    Legends, rituals, stories, myths, symbols, totem animals, iconography of ancestral cultures, absorbed and represented in the form of contemporary visual arts. Tapestries, replenished by generous vivid colour palettes and mysterious plots...

  • Food & Beverage

    Apr 1, 2015

    Dairy with an Atlantic taste

    The Azores is not only a well preserved and beautiful archipelago in the middle of the Atlantic, but also the home of LactAçores, a cooperatives union set to increase and expand the islands' biggest agricultural asset: dairy products.

    ...

  • Business & Industry

    Sep 1, 2015

    Funding your business

    Lone Star Funds is a leading private equity firm that invests globally in real estate, equity, credit and other financial assets.  Since the establishment of its first fund in 1995, Lone Star has organized fifteen private equity...