Food & Beverage

Sep 1, 2015

Sweet Brazil

Chocolates Garoto is one of the ten largest chocolate factory in the world and the largest in Latin-America. The company has a panoply of about 70 products, exported to over 60 countries. Their greatest success are the Caixa Amarela – "Yellow Box", the Baton chocolates, and the bonbon "Serenata de Amor" – "Love Serenade".

<

It was 1929, and German immigrant Heinrich Meyerfreund founds H. Meyerfreund & Cia. Fábrica de produção de balas (H. Meyerfreund & Cia. Candy Production Factory) in a town called Vila Velha, in the Espírito Santo state. The candy was sold by boys in the streets, and soon, the candy was known by the consumers as exactly that: "garoto", which means "kid" or "boy" in Portuguese, thus giving the company its name: Garoto.

In 1934, Henrich Meyerfreund used his parents' heritage to buy machines for the production of chocolates. Two years later, he was able to put together a more modern factory in the Bairro da Glória, where it remained to this day. This new chocolate production department gave the company a new development phase, and they even started to sell outside the states borders!

The ever growing cycle of prosperity of the factory was only interrupted in the time of the WWII. Because he was German, H. Meyerfreund was detained and the factory was run by Brazilian Federal Officials. After the War ended, the company returned to its continued growth rhythm.

In 1962 a major loss occurred, when Günther Zennig, who had come into the company, capitalizing it and bringing a new corporate vision, died in an airplane crash. It is in this same year that Meyerfreund became a joint stock company, and was now named Chocolates Garoto S/A. In the same decade, Heinrich Meyerfreund's sons, Helmut e Ferdinand, started to share responsibilities with their father, who died later in 1973, passing on the presidency of Garoto to Helmut.

In the 1990's, the company continuously invested in technology, launching new products, and consolidating the commercial structure of Garoto. In 1989, a distribution center was opened, to attend the states of São Paulo, Minas Gerais and Mato Grosso do Sul, and in 2013, Garoto became the official chocolate of the Confederation Cup 2013 and the 2014 World Cup in Brazil.

Baton Ao Leite

In 1948 one of the most renowned product is born: baton. The name means stick, and the product resembles a lipstick. The first version of the chocolate was named "Leite e Mel"
(Milk & Honey), because the recipe contained honey crystals. To this day, this is the most sold chocolate in Brazil. It features an exclusive and delicious flavor of milk chocolate in a unique shape. It's the children's favorite chocolate.

Serenata de Amor

1949 marks the birth of thins delicious bonbon. The crunchy wafer and the cashew nut creamy filling combined perfectly with a delicious chocolate covering. Serenata de Amor bring pleasure to the moment, a moment to improve your day. It brings a romantic phrase or proverb in the inside of the wrapping paper, to give to your loved ones and to bring you closer to them.

Caixa Amarela

In 1959 the first ever box of assorted chocolates in Brazil: the Caixa amarela - "Yellow Box". It is a leader in the department to this day. It is a gift that fills the eye, a surprise and a tender gesture. For any moment or place, the diversity of flavors will please anyone.

More Articles

FeaturedArticles

  • 01

    Culture & Art

    Jun 1, 2017

    COME RAIN OR SUNSHINE

    They're umbrellas, but of paper. They seem to be the result of an advanced origami technique, but in fact it is a very different process, also coming from Japan.

  • germans-ermics-salone-del-mobile-2017-milan-design-week-furniture-glass-chairs-_dezeen_hero-a

    Home & Design

    Aug 1, 2017

    THREE-DIMENSIONAL COLOURS

    For Latvian designer Germans Ermičs, the importance of colour goes way beyond its decorative sense. A great example of it, are his transparent pieces of furniture, perfect shapes merging in space.

  • mindfullness1

    Lifestyle & Travel

    Sep 17, 2018

    MINDFULLNESS

    "Living here and now" this is the mindfulness rule. Original from the Buddhist doctrine, the mindfulness is a technique that practices the full attention and the connection between the body and the mind, with yourself,...


  • hq720

    Technology

    Apr 1, 2017

    CURIOSITY CREATED THE ROBOT

    So far we have only explored five percent of the Earth's oceans. This means, just to grip the real picture, that currently we know a lot more about the geography of the Moon than about the oceans of our own planet. 

  • #1

    Luxury & Fashion

    Oct 19, 2018

    HORNSKOV KØBENHAVN

    We all know the importance of an impeccable appearance in the business world. More and more, we see astonishing hair and beard cuts, combined with beautiful ties and suits and shirts and shoes. 

  • 310

    Technology

    Aug 1, 2017

    THE KING OF HOME SECURITY

    The world is not, in any way, a safe place. Whether you live in a 12th floor apartment or a big villa in the countryside, you will feel much more secure after installing one of these.


  • Business & Industry

    Oct 31, 2015

    Easy sorting

    Sorting is mandatory in modern produce processing plants, making it easier and faster for a product to make way from farm to table. ASM manufactures some of the most advanced sorting machines available, and with over three decades in...

  • Trussardi

    Luxury & Fashion

    Feb 1, 2015

    Casual Elegance

    Trussardi is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s after Nicola Trussardi took over from his uncle. In the 1980s the company...

  • 01

    Technology

    Jan 1, 2017

    SOFTNESS RHYMES WITH HARDNESS

    It is well known the difficulty to perform certain tasks while wearing heavy stiff gloves. Dexterity, sensibility and maneuverability, are all concepts these gloves don't know. But Ansell is changing the scenery.