Luxury & Fashion

Dez 1, 2014

Strategy for Success

Due to its own distribution network Vitebsk-based company Belwest has become one of the footwear sales leaders on the post-Soviet era.

<

In his annual State of the Nation Address to the Belarusian People and the National Assembly of Belarus the President said: "Having ensured quite a high level of development of the economy, and having learnt how to produce competitive goods, we still have not mastered the art of intelligent trade".

That is why one of the main goals of the national manufacturers is to build up their own distribution networks in order to create added value, to promote brands and to establish direct contacts with consumers in Russia, Latvia, Lithuania and Ukraine. In Q1 2007 the company expanded sales by 12%. In many ways Belwest has achieved such success due to its own commodity distribution network which unites eight outlets and several wholesale representative offices in the Russian Federation and an affiliate in Riga with ten shops in the biggest Latvian cities. Belwest has also set up an extensive sales network in Belarus. According to Yuri Sumaneev, Belwest is in fact a trade and industrial holding company selling products through its distribution network Belwest General Director Yuri Sumaneev which in turn forms a stock of orders. Trading implies making profit, in other words, the offering range should quite big to meet the demands of the most discerning clients.

Every year Belwest exports up to 0.5 million pairs of shoes to Russia, Latvia, Lithuania and Ukraine. Belwest takes a cautious approach to the formation of its distribution network. First of all, the company targets a certain group of consumers, those who prefer high quality, comfortable and stylish footwear priced between $30 and $100. Belwest opens shops in the areas where its products are well-known due to dealers and wholesale customers.

Belwest commodity distribution network includes eight outlets and several wholesale representative offices in the Russian Federation and an affiliate in Riga featuring ten shops in the biggest Latvian cities.

Creation of a distribution network is a rather costly enterprise. A manufacturer's outlet store means special interior design, high quality and up-to-date trading equipment and highly skilled personnel. Being a popular trade-mark, Belwest encounters the same problems as other companies, namely the problems connected with the buying or leasing of shopping space, among others.

Nobody offers any discounts and privileges. On average, the company spends over $500 thousand to open one store. All Belwest outlets sell footwear under Belwest trademark only. And the choice should be really wide to generate profit. To completely satisfy the demand, the company's stocks 20 times more footwear than is displayed for sale in shops. This in turn requires big current assets.

Every year Belwest funnels between BYR 3 billion to BYR 5 billion into production development, with one third of the funds being utilized to extend the distribution network.

Belwest enjoys good exposure in Russia, where it works with trading companies who build up big retail networks and often use Belwest brand for advertising purposes. Such retail networks offer footwear made by Belwest and other companies.

"Building brand awareness is crucial for success in business," Yuri Sumaneyev continues. "Belwest invests big in advertising campaigns; in 2006 the expenditures amounted to Br250 million," he said. Belwest trademark emerged almost 20 years ago to grow into a specimen of quality, immaculate taste and high standards in footwear.

Belwest has been focusing on quality, putting clients first. The company invests heavily into upgrade of its production.

Mais artigos

DestaquesArtigos

  • dynamiq-gtt-115-porsche-inspired-yacht-1

    Mecanica e Locomoção

    Jul 1, 2017

    ULTRA LUXUOSO

    Tem design da Porsche, mas não se destina às estradas. Tem o conhecimento dos holandeses, mas não serve para cultivar tulipas. Está a ser construído em Itália, mas é uma criação monegasca. Confuso? Em vez disso, deslumbre-se.

    ...

  • 912d9143bd63a2b40a0d28f3929fe883

    Culture & Art

    Mai 1, 2017

    ESCULPINDO A MÃE NATUREZA

    Apaixonado pela história natural, fauna e flora dos lugares que lhe são mais queridos, África e Oceânia, Gordon Pembridge, é um mestre na arte de esculpir a Mãe Natureza. De troncos de madeira nascem verdadeiras obras de arte,...

  • #1

    Technology

    Out 22, 2018

    MOTO ZEN STONE

    "Os 'Smartphones' são poderosas peças de tecnologia, que poderão revelar viciantes tendências entre os utilizadores. O 'Moto Zen', nomeadamente o modelo 'Stone', foi criado como uma resposta a esse efeito colateral."


  • PrimarySchool5

    Culture & Art

    Jul 1, 2017

    ARQUITECTURA SUSTENTÁVEL

    Diz-se frequentemente que, depois de ir a África, nunca mais se é o mesmo. É o continente mais genuíno do mundo. É por isso que a sustentabilidade é tão importante.

  • Depositphotos_96937952_xl-2015

    Luxury & Fashion

    Abr 1, 2017

    LÃ DE CAMELO - DE QUENTE PARA MAIS QUENTE

    Se já sentiu arrepios ao ver o preço de um casaco de lã de camelo, pense só no conforto que tal investimento lhe poderia trazer em noites mais frias. A lã de camelo é um tecido macio, fofo, confortável, quente e respirável.

    ...

  • #Formato_Certo_para_Site_YVP_Imagens_café

    Food & Beverage

    Jan 14, 2019

    Your VIP Partner Coffee - Sobre nós

    A marca Your VIP Partner está associada a várias áreas de negócios em todo o mundo.



  • Belavia Aircraft

    Lifestyle & Travel

    Dez 1, 2014

    We fly anywhere to get you everywhere

    The airline's concept of positive image shaping is based on the safe regular and punctual operations as well as on improvement of passenger service quality.

  • CottonPlant

    Culture & Art

    Jul 1, 2015

    Weaves of cotton

    Pakistan is today one of the main producers of textiles in the world, accounting for about 9 % of the textile needs, producing several types of textile products: cotton spinning (yarn), cotton weaving (cloth), cotton fabric, home textiles,...

  • TECHO Design

    Home & Design

    Fev 1, 2015

    Czeck Knowledge

    The TECHO group is one of the leading European producers and suppliers of office furniture. Since 2005 it has been part of the Dutch furniture group ROYAL AHREND NV, the third largest in the world.