Наука & Природа

окт 3, 2018

SPROUT PENCIL

What happens with a wood pencil after being used? Usually, we throw it to the trash. But, what if it was possible to increase its lifetime, even after there is nothing more left that allows to be used?

<

It is what the Danish company Sprout World dedicated to do with their pencil, that allows irt to be planted after being used, giving way to one of the possible plants at choice.

"It's 15 billion pencils produced each year, and three million of them only in the United States. It's many pieces of pencil discarded in the end of their lives", says Michael Stausholm, CEO of Sprout World. The company, Denmark based, wants to shorten that waste. This startup produces pencils that can be planted and then turn into vegetables, weeds or flower plants after they've been used.

Stausholm stated that the pencils, made with cedar in Pine City, Minnesota, United States, are the perfect sustainable product because "a product that is dying, is literally giving life to a new product". In the place where usually there is a rubber, in the opposite edge of the charcoal end, these wood pencils have a capsule made with biodegradable material which contains a small mixture of seeds and turf.

After the usable lifetime of the pencil, it is possible to plant the capsule in a small vase and use the pencil's edge as a marker. The capsule is then dissolved and the seeds grow, giving place to a plant. The pencil come in 14 varieties which include tomato, lavender, basil, sunflower and green pepper.

The pencils were developed by three MIT students in 2012. "By that time, I was living in Denmark and worked a lot with sustainable companies" (…) "But sustainability is hard to explain for the consumers. I was looking for a product that could easily do that". One year later, he found Sprout Pencil when it was nothing but a campaign on Kickstarter.

"I loved the idea. It was the perfect way of explaining what sustainability is", said Stausholm.

Staushom has partnered with the students and convinced them to let him sell the pencils in Denmark. "We sold 70 thousand pencils in the Spring of 2013. We realized that there was definitely a demand for them", he stated.

In 2014, the startup had sold a million pencils throughout Europe.

Later that year, Stausholm acquired the patents and rights of the brand and became CEO of Sprout World. He also admitted Sprout World now sells an average 450.000 pencils each month and registered more than three million dollars in revenues.

The next step would be to conquer the American market. Stausholm opened a small office in Boston to seize the moment. In it work two employees along with 15 more in Europe. "America is a couple of years behind Europe in terms of embracing eco-friendship". But, he thinks it is the perfect market for Sprout World pencils because its creators and manufacturers are USA based. The pencils are sold in Amazon and Whole Foods stores.

Stausholm is also focused in price reduction. Ultimately, he wants all students around the world to use Sprout World pencils.

The startup company is aiming to launch new products, including palnt enable credit cards and colored pencils. "We know we can't save the planet with only our products" (…) "Our missionis, at least, to educate people over getting to be more conscious about what they buy and the search for reusable products".

Больше статей

Избранаястатья

  • product-alt-benefits-3pp

    Еда & Напитки

    авг 1, 2017

    ЛЕГКОЕ ПИТАНИЕ ДЛЯ БЫСТРЫХ ДНЕЙ

    У всех нас есть те дни, когда время кажется слишком коротким. Мы бежим с одной деловой встречи, уже оказывая на следующую. И нет...

  • RedClay003

    Культура & Искусство

    мар 1, 2017

    КРАСНАЯ ГЛИНА - ИЗОБРЕСТИ ЗАНОВО ГЛИНУ

    В 2010 году был рожден бренд, который мало-помалу, стал все более и более востребованный некоторыми из лучших барабанщиков мира...

  • Chipre1

    Стиль жизнь & Путешествия

    апр 30, 2018

    DREAM ABOUT THE SUMMER

    What if, in 2018, you'd travel for the five corners of the world? It is hard to choose the most beautiful places, but we prepared a list with five destinations rich in history, culture and unique landscapes you will not want to lose!

    ...


  • GallerySlide1

    Технологии

    июл 1, 2017

    НЕ БОЛЬШОЙ, ОГРОМНЫЙ

    Представьте себе самолет, который выглядит как два самолёта, склеенные между собой крылом. Затем добавьте шесть реакторов Pratt...

  • lilium-jet-flying

    Механика и Передвижение

    июн 1, 2017

    ЗАПУСК БУДУЩЕГО

    Встречайте Jetsons. Они вернулись с 1960-х годов до недавнего будущего. Внезапно воображаемый мир Уильяма Ханны и Джозефа Барбера стал...

  • Tim-Bengel-Schlossplatz-Stuttgart-2015

    Культура & Искусство

    авг 1, 2017

    ЗОЛОТЫЕ ПЕСКИ

    Когда мы достигаем определенного возраста, мы начинаем думать, что мы видели все в жизни. Мы можем даже думать, что нет ничего другого,...


  • NEW GREAT BUSINESS OPPORTUNITIES IN IRAN

    Бизнес & промышленность

    фев 29, 2016

    НОВЫЕ БОЛЬШИЕ ВОЗМОЖНОСТИ ДЛЯ БИЗНЕСА В ИРАНЕ

    Спустя многие годы изоляции по причине санкций, наложенных в 2006 году ООН, ссылавшейся на то, что ядерная программа, принятая Исламской...

  • Дом & Дизайн

    мар 1, 2015

    Блестящие идеи

    С 1830 года CHRISTOFLE показывает высокое мастерство в искусстве работы с серебром, отдавая дань этому возвышенному и особенному материалу....

  • Стиль жизнь & Путешествия

    янв 1, 2015

    Новый уровень путешествий

    Арабские перевозчики Персидского залива отчаянно соревнуются в создании новых концепций роскошных путешествий, на этот раз решено...