Luxury & Fashion
Nov 30, 2015
Shoes that are History
Salvatore Ferragamo's journey started 100 years ago when the visionary teenage shoemaker emigrated from southern Italy to California – drawn to the creative innovation, glamour and endless possibilities of Hollywood's emerging film industry. With the success of his Santa Barbara shop, Salvatore Ferragamo opens up the Hollywood Boot Shop in Hollywood. In 1948, the first Ferragamo store in New York opens on Park Avenue (now on Fifth Avenue).
In 1942, during the war, Salvatore Ferragamo experiments with humble materials such as raffia and cork to create the famous cork wedge. In 1971 under the direction of Fulvia Visconti Ferragamo, silk scarves and ties become one of the company's brand statements. 2011 was marked by the listing of Salvatore Ferragamo S.P.A. on the Italian stock exchange, Borsa Italiana S.P.A..
Salvatore Ferragamo dedicated his life to the search for a secret: the shoe that fits well. When he began studying human anatomy in the United States he found his first clue to the problem, in the distribution of the body's weight over the joints of the foot. "I discovered- he wrote – that the weight of our bodies when we are standing erect drops straight down on the arch of the foot. I constructed my revolutionary lasts, which supporting the arch, make the foot act like an inverted pendulum".
Along the way, Ferragamo redefined the art of shoemaking – and in doing so, helped define and showcase a lifestyle as desirable today as it was for the first generation of big screen idols.
Salvatore Ferragamo is now in its third generation. Shoes remain Ferragamo's core business and the creative engine of its entire production. High quality is ensured by the attention given to model construction and the strong manual component that characterizes the production.
A traditional handcrafting process, tramezza is used to make a variety of different shoe models that hold their shape over time, with a perfect alignment of sole and upper. This complex process includes 320 separate stages and over four hours of manual crafting by expert cobblers for a durable, resistant shoe of unparalleled flexibility and comfort. Tramezza shoes are fine works of art that last over time.
Created in 2006 for the Salvatore Ferragamo concept store, Ferragamo's Creations is an exquisite revival collection of the historical shoes and iconic bags showcased just steps away in the company's Florence museum. These limited and numbered masterpieces are made entirely by hand using the original constructions, leathers and lasts that Salvatore used in their initial inceptions. Marked with the brand's historic 1930's Lucio Venna designed logo, these genuine pieces of fashion history are precious to admirers and collectors alike.
Salvatore Ferragamo S.p.A., founded in 1927, is the parent company of the Ferragamo Group, one of the major players in the luxury goods industry, which focuses on the creation, manufacture and sale of footwear, leather goods, clothing, silk products, other accessories and perfumes for men and women, all Made in Italy. The product range is completed by eyewear and watches, manufactured under license by third parties in Italy and abroad, in order to make good use of local skills.
The unique, exclusive design which has always distinguished the Group's products is obtained by combining style, creativity and innovation with the quality and craftsmanship typical of Italian-made goods.
The Group also develops and distributes perfumes under the "Salvatore Ferragamo" and "Emanuel Ungaro" brands, through its subsidiary Ferragamo Parfums.
With about 4.000 employees and an extensive network of 640 single-brand stores on 31 December 2014, the Ferragamo Group is present in Italy and worldwide through companies which enable it to cover the European, American and Asian markets.
Taking into account the entire distribution structure, the Ferragamo Group is present in over 90 countries all over the world.