Luxury & Fashion

Aug 1, 2015

Seeing is believing

It is March 17, 1934, and Guglielmo Tabacchi, the founder of Safilo eyewear, just acquired the Fratelli Cargnel factory, an eyewear factory founded in 1878 in Pieve di Cadore, Belluno, Italy. He renamed it Safilo - Società Azionaria Fabbrica Italiana Lavorazione Occhiali.


The company began by producing prescription and bifocal lenses, along with a wide range of sunglasses and prescription frames, including models made from a special flexible material known as celluloid. Then, in the 40's, the German occupation led to the production of a single model with a celluloid frame in only two colors, meant for the German market. At this time, Safilo concentrated its efforts on research into innovative technologies. 

In the 1950's, Safilo went famous amongst the younger generation, drawn to the American style in the postwar period. Safilo also developed sports models, the first models designed to provide superior technical performance. In the 1960's, the trend are oversized frames, and Goldman and Ufo models of the brand marked a milestone. The 1970's were marked by the invention of the "Elasta" hinge, delivering unbeatable comfort: the temples could be forced outwards, without deforming the glasses or altering the focal point.

The challenge of the 1980's was providing frames that would be strong and lightweight, while also packing a visual punch, verging on the eccentric. Eyewear became a must, a show-off accessory designed to get you noticed whilst in the 1990's Safilo eyewear was forged from materials designed to offer a cutting-edge product and a linear design with no frills, light, flexible and strong, made of mainly metal, steel and titanium.

Safilo Group and its brands

Based in Padua, Italy, Safilo is the second-largest manufacturer of eyewear products worldwide in terms of turnover and the world leader in the luxury eyewear segment. It is also one of the top three sports eyewear manufacturers and distributors. 

Proprietary brands such as Carrera and Polaroid reach the development targets in the middle/high-end market of the "fashion" and "casual-sports" segments in every category of products: optical frames, sunglasses, technical sports glasses, ski goggles and helmets. Safilo house brands offer a range of eyewear products which meet every need.

As for the Group's licensed brands, numerous fashion houses rely on Safilo Group, many of them renowned worldwide, such as Gucci, Dior, Hugo Boss, as well as others distributed only in some countries, such as Kate Spade, Banana Republic and Saks Fifth Avenue. The licenses which link the Group to those brands are characterized by exclusivity agreements, with guaranteed respect for the particular style characteristics and positioning of every licensed brand.


More Articles

FeaturedArticles

  • 1

    Science & Nature

    May 1, 2015

    Feeding your pets the right way

    When kitty meows for his chow, Purina PetCare listens. The world's largest pet food producer products are sold internationally by mass merchandisers, supermarkets, pet supply stores, and online retailers. Besides pet supplies, the company...

  • 1

    Home & Design

    Aug 1, 2015

    Cover your grounds

    Asuring a comfortable place to live or work is always a hard task. Different materials and technologies come together when choosing what to use, and specially how to use it, no matter what part of the world you're at. Proline Floors...

  • Elodie

    Technology

    Aug 1, 2016

    THE END OF LANGUAGE BARRIERS

    Portuguese poet Fernando Pessoa, says in his work "Mensagem" ("Message"), that "God wishes, man dreams, the work is born". Since the late 1990's, due to natural language barriers, Japanese tourists have pursued the dream of understanding...


  • IMG_3345

    Culture & Art

    May 1, 2017

    CUSTOMIZING TECHNOLOGY WITH ART

    Pulleys, sprockets, zeppelins, lenses and gold brass. SteamPunk proposes an alternative story where technology mingles with art to be more human. The Arts and Crafts movement eventually merged with the technology of the industrial...

  • Snow-Maiden-(1899)-by-Victor-Vasnetsov

    Lifestyle & Travel

    Nov 30, 2015

    New Year, Old Traditions

    New Year is always about anticipating a miracle. In all nations the point when one year is changed by another is considered to be special. The tradition of the New Year celebration appeared more than 2500 years ago in Mesopotamia. In...

  • 1

    Food & Beverage

    May 1, 2015

    Celebrate in russian style

    Taste the first and last word in luxury wine. Champagne might just be a single region in Northern France, but it's been making the most renowned sparkling wines for centuries.

    Popping the cork and toasting with sparkling, fizzy...


  • Hybrid-Chair-Sit-Relax-Chill-Out-1

    Home & Design

    Jan 1, 2018

    SIT, RELAX, CHILL OUT

    In the present times, an average working person, spends more than eight hours a day either sitting in the office, in the sofa or in the coffee shop, for a break with friends.

  • 16788830_1399804646759626_4686884977315414016_n

    Food & Beverage

    Jun 1, 2017

    IT'S CHEESE, BUT ALSO YOGURT

    Ok, it is cheese and it's called yogurt. As far as we're concerned, it's alright, even because it really looks like yogurt. Regularly, on the markets of food for sportsmen, arise new products and dietary supplements which promise...

  • Depositphotos_96954074_xl-2015

    Lifestyle & Travel

    Mar 1, 2017

    SALZBURG - BEYOND MOZART

    Salzburg, whose name literally means "salt fortress", was refunded on the 8th century by St. Rupert of Salzburg, and it's the current capital of the state of Salzburg and the fourth largest city of Austria.