Culture & Art

Nov 1, 2017


Richard Meier & Partners has completed its first architectonic project on Israel on the month of September. We are referring to the residential tower built on the White City zone, Tel Aviv, already baptized ad Rothschild Tower.



The White City is an historical zone built in Bauhaus style by expatriated Jewish architects and is considered as a World Heritage Site by UNESCO since 2003, reason for which the aesthetics of the building had to stick to the architectonic standards of the neighbourhood.

The White City area on Tel Aviv includes over 4,000 buildings built in Bauhaus style (also known as International Style) between the 1930's and the 1950's, making Tel Aviv the metropolis with the largest number of Bauhaus fashioned buildings worldwide, an accomplishment that has been explored touristically by the Bauhaus Centre of Tel Aviv, organizing continuous architectural tours with enthusiasts from all over the world.

To avoid standing out on a negative way, the new Rothschild Tower had to incorporate several aspects of the Bauhaus aesthetics, although not neglecting distinctive characteristics like the use of the natural light and of two glass layers covered with a louver screen that gives it unique lightness and transparency.

At the bottom of the tower sits the Rothschild Boulevard, right on the hearth of the White City. Regarding the localization Richard Meier stated that "the great thing about the site is that it's related to the whole city; it's related to all of the wonderful buildings of the 1930s and to the historic buildings of Rothschild Boulevard. It makes me very happy to be in such company". The boulevard is a real civic and cultural centre covered by a myriad of trees and sided for an immensity of coffee shops, restaurants and street cafes.

The Bauhaus principles that were based on functionality and on the use of modern materials mass produced were adopted on a way that made the tower blend in almost perfectly with the surrounding neighbourhood, enjoying with a view for both the city and the sea on its penthouse. The adopted transparency also allows the merging of the building on the surrounding environment, much thanks to the openness of the ground floor, of the garden and the commercial slots.

On its own words: "the lightness and transparency of the tower and base are the primary goals, not only to reduce the apparent scale and mass in the context of the low to mid-rise neighbourhood (…) but to express the optimism, openness, and energy of the more secular modern character of Tel Aviv", so can be read on the press release.

The entry lobby as well as the commercial slots on ground zero are lofty and open to the neighbourhood and the surrounding streets, with the restoration of a commercial arcade on the back of the building still under way to best include the building and its residents on the neighbourhood. In total, the tower includes 147 residential units and a height of 42 stories (154 meters), also including a swimming pool, a spa, a wine cellar and several lounges.

Richard Meier & Partners have already 130 completed projects on its résumé, built throughout its fifty years of activity and spread throughout North America, South America, Europe and Asia. Its founder, Richard Meier, already won a Pritzker Prize, which rewards architects whose projects reflect talent, vision and a contribution to mankind. Besides the Rothschild Tower we also take the liberty to highlight the Getty Centre on Los Angeles, the United States Court on New York and the Jubilee Church on Rome.

Contacts * * * Tel: (212) 967-6060 * Richard Meier & Partners Architects LLP, 475 10th Avenue, New York, NY 10018, USA

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