Home & Design

Jan 1, 2015

Quality, Design and Innovation

Innovative strength, lifestyle competence and consumer orientation rank among the most important factors contributing to the market position of the ceramics manufacturer Villeroy & Boch.

Founded in 1748, the company also attracts attention throughout the world by virtue of its deep roots in European culture.The brand is represented today in 125 countries by its products from the Bathroom & Wellness, Tableware and Tile Divisions and has 15 production facilities in Europe, Mexico and Thailand. 

The headquarters of the Group is housed in the Old Abbey in Mettlach, Saarland, Germany. The building was acquired in 1809 by Jean Francois Boch, a third-generation Boch. Villeroy & Boch currently employs a workforce of about 7,400 worldwide. It has been operating as a public limited company since 1987 and has been listed on the stock exchange since 1990. 

The company, which has been able to expand its position significantly on the European market, is now pressing ahead on its internationalization course, focussing on the new growth markets.  There is considerable potential for the Villeroy & Boch brand in Asia, especially in China, India and the Middle East. Foreign sales have risen in the last 15 years from 46% to 73% of the total sales.

Solid pillars of its international competitiveness are the strategies that supply the 'single-source bathroom' and the 'perfectly laid table'. The complete range encapsulates a high degree of diversification for all the products offered for the bathroom and perfectly laid table. Distinguishing features are the accomplished harmony and arrangement with which they complement the different lifestyles, oriented towards satisfying the diverse tastes and design preferences of the client.

European culture

Villeroy & Boch, more than any other premium brand, is deeply rooted in European culture. And, as only such a great brand is capable of doing, it has managed to preserve its identity, while moving with the times.

Tradition, quality and authenticity are the classic Villeroy & Boch attributes which give consumers support and guidance, while innovative power, style and design inspire people and give them the freedom to design their homes according to their own individual taste.

'The House of Villeroy & Boch' sales concept makes it possible to experience the principle of the Villeroy & Boch complete brand in the store. Villeroy & Boch uses it to provide style guidelines and aesthetic stimuli for purchase decisions. Products are presented in an authentic, powerfully designed, true-to-life composition in realistic settings, such as bathrooms, kitchens or dining areas.

Representative stores for the Bathroom, Tableware and Tile Divisions make this concept accessible to consumers in so many cities all over the world – from Paris to Milan and Moscow, and beyond to Beijing, Mumbai, and Hyderabad.

The ceramics manufacturing company has been able to expand its position on the European market while continuing its course of internationalization, above all in the new growth markets. There is greater potential for the brand in Asia, especially in China, India and the Middle East. 

Innovation

One of the most important success factors for Villeroy & Boch is an all-embracing innovation culture. An integral part of the 265-year history of the company, it has allowed the company to reinvent itself time and time again and, in so doing, to give decisive impulses to both brand and markets.

Whatever the task - optimizing ceramic material, product functionality, product design or production processes – Villeroy & Boch aspires to retain the best and to break fresh ground. The ultimate user-friendly product with a strong aesthetic appeal, convenience in everyday life and the greatest possible sustainability is at the forefront of its innovation activities.

Mais artigos

DestaquesArtigos

  • Muji-humidifier-kazushige-miyake-1

    Helthcare & Wellness

    Jul 1, 2017

    MELHORAR A QUALIDADE DO AR

    Em 1876, Willis Haviland Carrier, foi contratado por uma indústria gráfica para resolver os problemas de mudança de temperatura da fábrica. O engenheiro e inventor americano desenvolveu um projecto que viria a dar origem ao primeiro...

  • 1

    Culture & Art

    Out 12, 2018

    OS MARRETAS

    Não importa a idade ou a geração, o que é facto é que todos nós conhecemos as marionetas de peluche que ganharam vida e encheram o imaginário de muitos fãs. Divertidos, diferentes e até um pouco inconvenientes, estes bonecos...

  • 2

    Science & Nature

    Jul 1, 2017

    O FUTURO INTELIGENTE

    A era das coisas "smart" ameaça transformar muitas coisas em "smart"-qualquer-coisa. E, um dos aspectos importantes destas transformações, é que o tamanho das "smart"-coisas já não é uma limitação. 


  • cowrok

    Business & Industry

    Set 19, 2018

    Cowork

    Escritório onde e quando quiser


    Ao longo dos últimos 20 anos, o paradigma do trabalho tem vindo a sofrer imensas e radicais alterações, fruto de vários fenómenos estruturais, económicos, tecnológicos...

  • 1

    Business & Industry

    Dez 18, 2018

    AZERBAIJÃO

    O antigo, o novo e o futuro

    " O Azerbaijão é um país que impressiona em vários aspectos e é relativamente desconhecido nos países ocidentais. Partindo desde logo pelo facto de – ao contrário que muitos pensam...

  • comida1

    Food & Beverage

    Mai 14, 2018

    ELIMINATION OF TRANS FAT IN ALL FOODS

    "In South Asian countries, they have very, very high risk of heart disease and high intakes of trans fats", says specialist


  • 1. Research-Totvs Labs

    Research & Education

    Fev 1, 2018

    AGRICULTURA 4.0?

    Com mais de 25 anos de presença no mercado, a brasileira Totvs encontra-se actualmente na vanguarda do agronegócio tendo em vista as novas tecnologias e o melhor modo de as reencaminhar para obter os melhores resultados possíveis...

  • Emirates

    Lifestyle & Travel

    Dez 1, 2014

    Air Mobile

    Emirates offers the world's first inflight mobile phone service onboard an A380 aircraft, setting yet another record for inflight communications.

  • Business & Industry

    Out 1, 2015

    Marcas Globais para Necessidades Globais

    Henkel é um nome conhecido em todo o mundo. A companhia tornou-se reconhecida pelos seus produtos de limpeza para a casa e indústria, mas cresceu durante mais de um século até se tornar um fornecedor global e líder de marcas e tecnologias.

    ...