Home & Design
Jan 1, 2015
Quality, Design and Innovation
Innovative strength, lifestyle competence and consumer orientation rank among the most important factors contributing to the market position of the ceramics manufacturer Villeroy & Boch.
Founded in 1748, the company also attracts attention throughout the world by virtue of its deep roots in European culture.The brand is represented today in 125 countries by its products from the Bathroom & Wellness, Tableware and Tile Divisions and has 15 production facilities in Europe, Mexico and Thailand.
The headquarters of the Group is housed in the Old Abbey in Mettlach, Saarland, Germany. The building was acquired in 1809 by Jean Francois Boch, a third-generation Boch. Villeroy & Boch currently employs a workforce of about 7,400 worldwide. It has been operating as a public limited company since 1987 and has been listed on the stock exchange since 1990.
The company, which has been able to expand its position significantly on the European market, is now pressing ahead on its internationalization course, focussing on the new growth markets. There is considerable potential for the Villeroy & Boch brand in Asia, especially in China, India and the Middle East. Foreign sales have risen in the last 15 years from 46% to 73% of the total sales.
Solid pillars of its international competitiveness are the strategies that supply the 'single-source bathroom' and the 'perfectly laid table'. The complete range encapsulates a high degree of diversification for all the products offered for the bathroom and perfectly laid table. Distinguishing features are the accomplished harmony and arrangement with which they complement the different lifestyles, oriented towards satisfying the diverse tastes and design preferences of the client.
Villeroy & Boch, more than any other premium brand, is deeply rooted in European culture. And, as only such a great brand is capable of doing, it has managed to preserve its identity, while moving with the times.
Tradition, quality and authenticity are the classic Villeroy & Boch attributes which give consumers support and guidance, while innovative power, style and design inspire people and give them the freedom to design their homes according to their own individual taste.
'The House of Villeroy & Boch' sales concept makes it possible to experience the principle of the Villeroy & Boch complete brand in the store. Villeroy & Boch uses it to provide style guidelines and aesthetic stimuli for purchase decisions. Products are presented in an authentic, powerfully designed, true-to-life composition in realistic settings, such as bathrooms, kitchens or dining areas.
Representative stores for the Bathroom, Tableware and Tile Divisions make this concept accessible to consumers in so many cities all over the world – from Paris to Milan and Moscow, and beyond to Beijing, Mumbai, and Hyderabad.
The ceramics manufacturing company has been able to expand its position on the European market while continuing its course of internationalization, above all in the new growth markets. There is greater potential for the brand in Asia, especially in China, India and the Middle East.
One of the most important success factors for Villeroy & Boch is an all-embracing innovation culture. An integral part of the 265-year history of the company, it has allowed the company to reinvent itself time and time again and, in so doing, to give decisive impulses to both brand and markets.
Whatever the task - optimizing ceramic material, product functionality, product design or production processes – Villeroy & Boch aspires to retain the best and to break fresh ground. The ultimate user-friendly product with a strong aesthetic appeal, convenience in everyday life and the greatest possible sustainability is at the forefront of its innovation activities.