Home & Design

Jan 17, 2019

PANTONE - Living Coral: Color of the year 2019

"Animated and full of life, a coral with a 'golden undertone', that energizes". "This is the year color reference for 2019" 16-1546, Living Coral.

<

Pantone is a company implemented in the United States of America in New Jersey, known for their color system used in the printing industry. The company initially worked for cosmetic companies, but quickly in the mid 60's widened to the focus that is used nowadays.

Basically, Pantone develops color palettes helping professionals in the graphic world, so that they can acquire the desired colors with specific codes that Pantone assigns, and thus decide how to print or publish the output. The company may be instructed to produce a certain product only with a color code without being displayed visually. The brand has codes and names for every color you can imagine, and even colors that never thought to exist.

Having a firm position and becoming a "universal language of the most famous colors in the world," there are legislations for Pantone colors, such as flags of countries or international brands, that they always have to maintain the colors whenever it is printed or placed digitally, such as social networks or on websites. One example is the Scottish flag discussed by the Parliament of Scotland, as well as the color of the Coca-Cola brand that has their own pantone set.

Software programs working on computers such as Creative Cloud from Adobe are already using the pantone system, to make it easier for professionals and designers. Often the pantone color palette that we see "with the naked eye" may won't match the color that we see through the equipment and should therefore configure the printing equipment (CMYK, 4-color system - Cyan, Magenta, Yellow and Black) or for digital image (RGB - red, green and blue).

Over the years, in mid-2000's, Pantone has been growing and gaining global strength in the language of color standards, and today marketing initiatives have "borne fruit": Pantone Institute of Color, Pantone Hotels, Cafes, Pantone merchandising like mugs, keyboards, shoes among other products.

The "Pantone color of the year" is also the responsibility of the company, which is chosen each year in the last month of the previous year to highlight the following year, and it is already defined: Living Coral 16-1546. The pantone 2019 color came "lively and full of life that energizes and enlivens a soft and vibrant tone that welcomes us with warm and nutritious aura."

This color came to answer the present, despite the technology and social that are part of day-life. With the "boom" of social networks, Pantone opted for a color that could radiate familiarity, life and nature itself. Color portrays the balance of natural realities, because consumers crave for more human connections and social interactivity.  Living Coral brings the harmony that people want to transmit without the influence of technologies. Their main purpose is showing hidden colors underneath the ocean.

Through Pantone's year colors many brands are influenced to create products and purchasing decisions in industries such as fashion, furniture, decoration and interiors, industrial design, product design and graphic design. This choice is a process that requires thoughtful decisions from a trend analysis. In order to arrive to the "ideal" choice, the Pantone Color Institute searches the whole world, in order to look and find more colors and patterns.

More Articles

FeaturedArticles

  • iReviews-gravity-blanket_4

    Home & Design

    Jun 1, 2017

    MORE WEIGHT, LESS STRESS

    What if weight could reduce your stress and anxiety levels? No, it is no japanese kind of ancient culture. It is quite the opposite. It is already a therapy technique used in hospitals for the treatment of sleep disturbances.

    ...

  • 1

    Helthcare & Wellness

    Nov 5, 2018

    BIONIC PROSTHESES

    "Such as in Star Wars movies, the bionic prostheses have a robotic aspect and with silicone covers identical to reality, they seem to be real. Through the movement reading sensors, these prostheses allow various activities that's...

  • Prokudin-Gorskii-02

    Culture & Art

    Mar 1, 2017

    SERGEI MIKHAILOVICH PROKUDIN-GORSKY - ONE SPECIAL MAN

    The entrance of a new century always brings additional motivation to experiment and explore new worlds and new techniques. Some end up being vain and even futile. Others, however, cause real and true revolutions in people's lives...


  • 00202943

    Business & Industry

    Jul 1, 2017

    THE INVESTORS "EL DORADO"

    Land of Pablo Neruda, Gabriela Mistral (the first American woman to win a Nobel Prize for Literature, in 1945) and Isabel Allende, the Republic of Chile is committed to capturing international investments, as a way to overcome its...

  • 01

    Culture & Art

    Jun 1, 2017

    COME RAIN OR SUNSHINE

    They're umbrellas, but of paper. They seem to be the result of an advanced origami technique, but in fact it is a very different process, also coming from Japan.

  • dot-watch-8-1

    Technology

    Apr 1, 2017

    DOT WATCH - FEEL THE TIME

    For those who are reading, this moment, this magazine, it is a normal exercise which doesn't require any special effort than, apparently, keeping the eyes open in order to decode graphically the letters assembling them into words.

    ...


  • 1

    Science & Nature

    Jun 1, 2015

    Gardening exotic straight from Africa

    Exotic plants are sought by gardeners all over the planet, making them part of a global business where beauty is more important than cost. South African flora is very unique in the world. Many species of succulents only grow in South...

  • 02

    Lifestyle & Travel

    Feb 1, 2017

    CAVE WITH FRENCH CHARM

    In Loire Valley, (in French Vallée de la Loire), troglodyte caves have been transformed into accommodation as elegant as unforgettable. The Amboise Troglodyte provides a truly unique experience that we now make known to you.

    ...

  • 2

    Technology

    Aug 1, 2015

    Double screen and longer battery

    Yota Devices has lauched its second mobile phone, designed to please every smartphone user in the world with flagship specifications and hardware, for a smaller price than many.