Food & Beverage

Jun 1, 2015

Olive gold

Olive oil is a part of mankind for an incredibly long time. Evidence of olive oil was found from 8000 years ago, and crushed olives dating back 6500 years had previously been discovered. Its use was widely spread along the Mediterranean basin, and it soon became a part of daily life in Greece.


Today, olive oil can be found literally everywhere, but Greek olive oil is one of the best in the world. Because of its millennium-long tradition, there's a singular dedication to this product, Greece being the third biggest producers of olive oil in the world.

Olives go through a long process to generate the oil. After collection of the fruit comes the cleaning. Every twig, leaf, branch, stone or any other kind of debris is removed through various processes. The olives are washed with water, in order to cleanse them of pesticides, dust and other impurities that may compromise the quality. Then, there's a grinding process, crushing the olives into a paste, for them to release the oil more easily. They can be crushed in several ways like stone mills or metal tooth grinders. After this, the paste is mixed for a period of time, not too long, so as not to oxidize, for the oil to gather into big droplets. This paste may be heated, or mixed with water in order to facilitate this process, but it generally means lower quality. Afterwards comes the separation of the oil from other components existing in the mix, generally through centrifugation. The oil goes through yet another centrifuge, to separate it from any remaining impurities. It is then put in tanks or barrels, and gravity takes care of any dirt or solids through sedimentation. This process is called racking. 

This is the basic process for a good quality olive oil, always depending on the care in each step, and of course on the variety of the olives, their growth, the land they come from, and the flora that surrounds the trees. If there are do additives, it can be called Virgin olive oil. This kind of oil is divided into several classifications: Extra virgin olive oil is the virgin olive oil with an acidity of no more than 0.8 g per 100 grams; virgin olive oil, with an acidity of no more than 2 g per 100 grams, and ordinary virgin olive oil with an acidity of no more than 3, 3 grams per 100 grams. These classifications are attributed along with other specifications of olive oil tasting. Besides virgin olive oil, there is also refined olive oil consisted of refined virgin olive oils with no alterations in the initial glyceridic structure and olive oil which is the oil consisting of a blend of virgin olive oil fit for consumption as it is (normally ordinary virgin olive oil) and refined olive oil.


In the land of Lesvos, Greece, there is a brand dedicated to truly sustainable and good quality olive oil. Starting during World War II, a man named Ioannis Kamatsos would evade the soldiers through the Aegean Sea, carrying the olive oil he produced in his boat, to trade it for food and other supplies, providing for his family, and saving them, and himself from starvation during this period. After he died, his son went away from the country to study medicine, only to return later to his homeland to continue his father's legacy, this time with organic cultivation, and choosing to use sustainable methods, always including the traditional ways passed on by his father. This knowledge is now being passed on to his youngest son, Stratis Kamatsos, who established the brand εvoᶾ. 

εvoᶾ stands for extra virgin organic olive oil. It is an exceptional olive oil, award-winning, that is produced and bottled in the island of Lesvos, Greece, in the Aegean Sea with 40% of its area covered in olive trees. It is a place where the trees can grow strong, thanks to the wonderful sunshine. The oil produced by εvoᶾ comprises three types of olives, the Kolovi (Valanolia), the Adramatini, and the Lathoelia, and the free acidity ranges from 0.4-0.6%, allowing it to be labelled as extra virgin and categorized as exceptional quality. And furthermore, εvoᶾ is an organic extra virgin olive oil. No chemical fertilizers, no chemical pesticides. The result is a truly clean, healthy product, and with an exquisite taste, smooth texture and golden hue.

The brand also came up with a great way of contributing for the environment. The brand allied with the Eden Reforestation Projects and other local organizations in Europe, and provides the plantation of a tree in a deforested area in Africa for each bottle of oil that is purchased!

So with εvoᶾ we are able to actively contribute to the fight against deforestation while acquiring an honestly Greek product, with exceptional characteristics, and savor a smooth tasting, velvety, golden liquid delicacy. 

More Articles


  • MokshJewellery002.jpg__1536x0_q75_crop-scale_subsampling-2_upscale-false

    Luxury & Fashion

    Apr 1, 2017


    Is there any other nation that would so much love adorning their women as peoples of India? From the top of the head, nostrils, forearms, waist, to the toe tips, in an Indian woman's arsenal there are pieces of sophisticated jewellery...

  • germans-ermics-salone-del-mobile-2017-milan-design-week-furniture-glass-chairs-_dezeen_hero-a

    Home & Design

    Aug 1, 2017


    For Latvian designer Germans Ermičs, the importance of colour goes way beyond its decorative sense. A great example of it, are his transparent pieces of furniture, perfect shapes merging in space.

  • AdobeStock_112601508

    Research & Education

    Jun 1, 2017

    Bicycle trails that shine Bicycle trails that shine

    Until relatively recently the materials that glow in the dark had no further functions beyond decorative pleasure. But the luminescence has been conquering more utilitarian applications and today, literally, it is in the streets.


  • DSC00353

    Food & Beverage

    Jun 1, 2017


    Despite its vast therapeutic potential, the fruit custard apple or Annona coriacea, from Lobito, Angola, continues to be under-estimated and "treated" as a third quality product.

  • levizen-water-levitation-4

    Home & Design

    Jul 7, 2018


    LeviZen is a piece of design with a 'retro' look and uses sound waves on high frequencies to levitate water and light. It's financed through the Kickstarter platform and has already surpassed its initial investment value, going through production...

  • Yara Birkeland 2


    Jul 1, 2017


    It is planned to start activity at the end of 2018. The idea is to fulfil short distances, connecting three harbours, throughout the south of Oslo fiords, in Norway.

  • From the Center of the Earth


    Jan 31, 2016

    From the Center of the Earth

    Iceland is a pioneer in the use of geothermal energy for household heating. Generating electricity with geothermal energy has increased significantly in recent years. Geothermal power facilities currently generate 29% of the country's...

  • White Shark Investments

    Business & Industry

    Feb 1, 2015

    Sure Values

    White Shark Investments was created with the clear and unchanged objective of allowing an elite group of investors to apply capital in artwork with a guaranteed level of safety and reduced risk.

  • Science & Nature

    Apr 1, 2015

    Swiss Special

    In 1959, David Mosimann, an inventive precision mechanic with a very entrepreneurial mindset, decided to set up his own business by founding Bien-Air. The company expanded continually and in 2001 it created two spin-off companies, Bien-Air...