Lifestyle & Travel

Aug 1, 2017

New Face of Tourism

Kenya has been standing out as the preferred destination for the world's multimillionaires, already being the third most popular destination for the world's elite, surpassed only by Seychelles and Mauritius. 

According to the "New World Wealth Report" Kenya became, on 2016, the fourth wealthiest country of the African continent, behind South Africa, Nigeria and Egypt, the believe being that its internal stability and the government's investment on the tourist industry has very much contributed for this growth of wealth and to captivate the curiosity of over 4,000 multimillionaires (with personal fortunes surpassing 10 million dollars) that, according to the same report, elected Kenya as its vacations destination on 2016.

The tourists' first option has been, on general, the safaris on the natural reserves of Maasai Mara and Nairobi, famous for its huge populations of lions, elephants, giraffes, leopards and cheetahs as well as for the Grand Migration that occurs each year between July and October with the arrival of zebras, gazelles and gnus from the Serengeti (that covers the Southwest of Kenya and the North of Tanzania).

Tourism is currently one of the most important sectors of Kenyan economy, contributing with as much as 10% of the Gross Internal Product and employing over 9% of the active labour of this African nation, enlarging its offer ever more.

Besides the popular safaris – thanks to its geography and steady climate all year long – it also has pristine beaches and beautiful mountains, with options for your every taste.

Since 2013, understanding the need to stand out on this field and not damaging its natural attractions, the government of Kenya has not only invested on the tourism sector but also applying and deepening laws created to assure that the traditional tourism of the country becomes a sustainable business, analysing its growth with planning to assure the future of the industry by maintaining the natural attractions, flora and fauna that have been attracting tourists from all over the world.

Besides the safari parks, Kenya has an unravel wealth of ruins, monuments and museums that date all the way back to pre-history, passing by the colonial era and culminating on the promotion of its natural resources. We highlight the Gede Ruins, a Swahili town built on the 12th century, being on its own right a museum where one can see even today the ruins of mosques and residential homes of the time.

Being a country with a colonial legacy, we must not forget to visit Fort Jesus, a Portuguese fortress, turned into a prison by the British Empire, built on the island of Mombasa and that is today a museum surrounded by attractive white sand beaches. We should also not overlook a visit to the Karen Blixen Museum, home of the Danish writer that wrote such best sellers as "Out of Africa" and "Babette's Feast", both taken to the large screen and that still today are cherished by generations.

The Lamu Museums are a World Heritage Site and can be found on the North coast of Kenya, it includes Fort Lamu, the Lamu Museum itself, the German Post Office, the Takwa Ruins and the Swahili House. Exclusively devoted to the History of Kenya, there is the National Museum of Nairobi that covers nature, culture, art and History of Kenya and includes several botanic gardens, natural trails and its famous Snake Park.

For the enthusiasts of maritime activities, besides its long beaches there are options such as river rafting, kite surfing, diving on several underwater reserves and big game fishing. If you prefer something far less radical, Kenya today has eight of the world's top golf courts; if you prefer something more radical, sky diving, hiking, climbing and mountain trails are an irresistible attraction for the adrenaline junkies. And have we mentioned the rallies and camel races? The vibrant urban culture thanks to the European, Asian and Indian immigration? The capital of Kenya matches any Western metropolis, but if you like you can also go in country and visit a typical village. How does it sound spending a weekend with the Maasai?

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