Luxury & Fashion
Aug 1, 2015
Natural Born Timekeepers
For almost eight decades, Citizen has been ahead of its time. This brand has always stood for innovations and high precision that make life better for everyday people. As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch's individual components to its final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging our experience to explore new possibilities.
The beginnings go back to 1924, when Citizen's forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the "CITIZEN". The then Mayor of Tokyo, Mr Shimpei Goto, named the watch "CITIZEN" with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world.
Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. Introduced in 1956, Parashock was the first shock resistant watch made by a Japanese manufacturer. And three years later, Parawater was hailed as the country's first water resistant watch.
One of the latest milestones is the Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products. Eco-Drive is CITIZEN's proprietary technology that powers watches using any natural or artificial light source. It drives the watch by incorporating a solar cell that generates electricity from captured light. Surplus electrical energy is stored in a rechargeable battery. This mechanism has earned an ecologically friendly reputation: it eliminates the need to replace batteries, incorporates a rechargeable battery that does not use harmful metals, and involves no toxic substances used in manufacturing process.
Skyhawk A-T line of watches features Radio Controlled Timekeeping. The watches can synchronize with radio clocks in Japan, North America, and Europe and will automatically select the correct frequency for doing so based upon location of home time zone. The watch actually tracks two time zones—home and world—but synchronizes to the 'home' zone. When traveling, the user may swap the 'home' and 'world' zones— thereby enabling proper time signal reception on a different continent while retaining the other time. The day, date, and Daylight Saving Time settings are also set automatically when the watch is synchronized.
And in 2003, Citizen continued to evolve and be ahead of its time with the launch of Stiletto. This is the World's thinnest light powered watch - a watch so revolutionary it combines eco-drive technology with a refined, sleek and sophisticated case and bracelet from 4.4mm thick.