Luxury & Fashion
Ago 1, 2015
It's 1453, and the Turks have Istanbul surrounded. The Fatih Sultan Mehmet stayed in a place called Kazlıçeşme, a place that contained plenty of good water, suitable for leather tanning. After Istanbul was conquered, the Sultan reserved this zone for the leather industry, and it remained so for about 500 years.
The leather industry in Turkey, with its 500 years of history, is becoming a leading center in the world leather industry. It occupies a prominent place in the Turkish economy, developing day by day through the combination new technology and its historical background of know-how. Although in the 1970's there were initial efforts to modernize the leather industry, significant progress at a real industrial scale began in the mid-1980's.
This sector's production follows international standards and it is becoming more sensitive to health and the environment. Today there are about 13 industrial leather zones in turkey which enables the use modern technology and the production of environmentally friendly high quality products.
The Turkish leather industry is one of the most significant industries within the Turkish economy, and one of the biggest producers in the world. For the sheep/goat leather production, turkey is the second biggest producer in Europe after Italy and fourth biggest producer in the world after Italy, China and India. Turkey has the biggest production capacity of double face sheepskin leather in the world with 80 million pcs. /year.
Founded in 1972 by Melih Çelet, Desa employs a team of skilled craftsmen and artisans, and has been continuing its operations as a producer of leather and leather products, signing off significant accomplishments over 40 years. Taking the justified pride to become "Turkey's Export Champion" for 3 consecutive years - 2010, 2011, 2012 - in its field and owning a unique and vertically integrated business model, Desa continues striving to be a prestigious international brand by strengthening its current profile with its high quality products.
Desa's operations include a tannery, two plants for production of women and men's wear, handbags and accessories, as well as distribution via retail channels.
The brand owns and controls the entire production process from premium raw hide to finished product, and has its own tannery and production facilities. These integrated manufacturing facilities combine traditional handcrafted techniques with the newest technological advances, enabling Desa to produce the highest quality leather products in the most flexible, innovative and efficient way possible.
Desa's retail operations are mainly domestic with 68 Desa, 21 Desa Samsonite, 6 Desa franchise and 12 Samsonite JV, totaling 107 stores in addition to one store in London and two online stores as of 2014 year-end. In addition to production facilities with a total area of 25,500 m² in Istanbul and Düzce, Desa owns a tannery with an area of 20,000 m² located in Corfu.
The company also provides integrated solutions for several international brands such as Prada, Miu Miu and Chanel, as well as 26 years of distribution for Samsonite, the world's biggest travel products manufacturer.
Desa combines the very best traditional techniques with contemporary designs and over 40 years of innovative manufacturing experience. The company gives significant importance to materials and craftsmanship of high standards that provide its products with high quality and durability. With a perfectionist mentality embraced in its service quality, Desa always makes investments to human source through designs, researches and developments.
Using only the very finest leathers, each unique collection artfully blends innovation and modern luxury with its own signature style. Desa recently launched showrooms in Düsseldorf and London, which will enable the company to expand footprints of Desa-branded products internationally.