Mechanics & Locomotion

Aug 1, 2017

Kross expands to Holland

In November 2016 the world of cycling enthusiasts was shaken with the bankruptcy of Multicycle, the largest bike manufacturing company of Holland internationally recognized due to the technological advances that led it to create e-bikes.

<

The e-bikes are an extremely light version of the old fashioned motor bikes that, to the naked eye, cannot be distinguished from any other conventional bikes but are fed through electrical energy and do not require an extra effort by the cyclist when cycling on rough terrains or uphill, that supplementary energy that on common bicycles would have to come from the cyclist's legs, on the e-bikes is supported by a small electric engine with an autonomy similar to that of any electric car and capable of reaching the same average speed of any inner city vehicle.

When all seemed lost Kross SA, the largest Polish bicycle producer, took the chance to expand its operations in European soil and moved forward with the purchase of Multicycle to assure that its production was kept in Holland, acquiring this way a recognized brand famous for the quality of its urban and mountain bikes as well as for its break through electric bicycles whose target audience was the high end of the cyclist market.

On June 2016 Kross had already made a public statement regarding its interest on beginning to expand the company to other countries within the European Union, hence not being such a big surprise this strategical advance to Holland.

Kross was founded by Zbigniew Sosnowski in 1990, currently producing all sorts of urban, mountain, children and foldable bicycles while also producing, since 2004, its own brand of scooters, Zipp, exporting its bicycles and motorcycles to over 40 countries.

The Polish company wasted no time and rehired Multicycle's employees and reset production of its bicycles at once in Holland, discussing now how it will deal with the warranties of the products that were sold to dealers up to November 2016, by the former owners of the brand.

Multicycle was founded in 1977 and has a 40-year presence on the international cycling market and for Kross that means a golden opportunity to penetrate on an attractive market with an already recognized brand and a production and distribution network already in place and functional, the advanced technological knowledge and the decades of experience will also benefit its Polish headquarters.

All this marketing and promotion experience will now be used to recover the domestic market and on the international expansion of the new Multicycle. A curious fact being that Kross had already tried to purchase the Dutch company back in 2007, sadly the negotiations terminated without an agreement and only now, a decade later and under different circumstances, did the purchase finally came true.

Besides these positive aspects, the Polish company admitted that the main reason for the purchase was the technology responsible for the creation of the innovative electrical bicycles created by the Dutch company, believing that it can use its already established European distribution network to enhance Multicycle's exportations, given that up to date the company had only focused on the Dutch domestic market.

In its 27 years Kross rose to success thanks to its on target mass marketing used to sell its products in both the national and international markets, going so far as to create its very own professional cycling team, Kross Racing Team, that is currently amongst the world's top three cycling teams under the leadership of Maja Włoszczowska, Olympic athlete that won the silver medal on the Olympic Games of 2016. For the next season the team also hired the Swiss cyclist Jolanda Neff, current world champion of the UCI World Championship (Union Cycliste Internationale – International Cyclist Union), estimating that it will benefit the team and the recognition of the brand.

More Articles

FeaturedArticles

  • 74578418-4108-11e8-ab09-36e8e67fb996_1320x770_081421

    Research & Education

    May 31, 2018

    THE WOMAN BEHIND THE MAN

    Woman and mother of two presidents of the United States, Barbara Bush had a fundamental role in his family, in America and in the world

  • Zinco03

    Business & Industry

    Aug 1, 2017

    Greenland: The Ultimate Zinc Deposit

    Ironbark is currently developing three projects in Greenland, of which the Citronen zinc and lead prospection stands out by far. The Australian multinational begun to enhance the project for the exploration of the deposits on the...

  • 7ca7cf5fff31dbb91763cd309e05c8a6

    Business & Industry

    May 1, 2017

    CORKS THAT MAKE GOOD WINES

    A good wine looks good on any occasion. However, the care needed to make the taste perfect, such as the choice of a good cork, are details considered only by the most demanding consumers. In Italy, we found one of the leaders in the...


  • product_playfulbase_sl

    Technology

    May 1, 2017

    DO... WHATEVER!

    So, we've seen it all! We have seen all the kind of things the eyes can see and the brain can archive as knowledge... But did we, really? Is it really possible to think there is one thing in the world that can't evolve?

    ...

  • 1

    Business & Industry

    Dec 18, 2018

    AZERBAIJAN

    The ancient, the new and the future

    "Azerbaijan is a country that impresses in many ways and is relatively unknown in Western countries. Starting from the fact that – contrary to what many think – it is not close...

  • Li-HongBo-Klein-Sun-AM-41

    Culture & Art

    Apr 1, 2017

    LI HONGBO - FLEXIBLE BUSTS

    Malleable as a breakdance dancer is the appearance of Michelangelo's bust in the work "Tools of study", by the Chinese artist Li Hongbo, made with only paper and glue. They are paper sculptures, but with the particularity of being...


  • Precision cuts

    Business & Industry

    Feb 29, 2016

    Precision cuts

    Speed is paramount in the modern clothing industry. Being able to quickly and accurately cut all pieces that form a garment increases production speed, time management within the factory and boosts the amount of clothes made, therefore...

  • Food & Beverage

    Apr 1, 2015

    Dairy with an Atlantic taste

    The Azores is not only a well preserved and beautiful archipelago in the middle of the Atlantic, but also the home of LactAçores, a cooperatives union set to increase and expand the islands' biggest agricultural asset: dairy products.

    ...

  • 01

    Culture & Art

    Feb 1, 2017

    CARNIVAL IN NEW ORLEANS CHIC AND MYTHOLOGICAL

    If you celebrate Carnival, you may have heard the French designation "Mardi Gras" ("Fat Tuesday" in English), that is, the day when this celebration happens, almost all over the world. Discover the history of Carnival and get behind...