Helthcare & Wellness

Nov 1, 2016

HYGIENE - A CATALYST FOR ECONOMIC GROWTH

There is an undeniable link between hygiene, better health and well-being, with a significant reflection in the countries economic growth, according with the initiative´s report, "Hygiene Matters", from the Swedish group SCA - the world leader in the hygiene and forestry production, which has fostered dialogue on the importance of the hygiene industry to decision makers and businesses.

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If you are among the millions of people suffering from incontinence, care or work in a health area that deals with this issue, note that companies like Swedish SCA are naturally very keen to monetize the business develop in ​​hygiene and well-being area, but in the case of SCA, its action goes beyond that.

Aware of the importance of access to care for everyone, whether man, woman, child, young adult or old, wherever you are, SCA bet in the manufacture of sustainable products for whole family personal care. "Creating value for people and nature," is one of the mottos that are moving the company, which earned it recently, the world's leading award for corporate action on climate change, from CDP – an international non-profit organization that promotes sustainable economies. This award aims to recognize SCA´s role in reducing CO2 emissions and promoting mentality change within organizations during the year 2015. Among the 193 finalists, 14 are Nordic, and four of which Swedish.

Considering that every year there are thousands of companies submitting proposals to CDP assessment methodologies, related to environmentally friendly, and developed in the scope of its activity.

«We take climate change very seriously ... and it is gratifying that this is recognized," says Magnus Groth, President and CEO of SCA. Also, Paul Simpson, CDP´s Executive Director, extols the SCA environmental policies, as well as those from the other finalists. "We congratulate the 193 companies that are leading the way towards a future with less CO2 emissions. Businesses are key players in the global economy to achieve the climate goals».

In addition to the actions related to environmental issues, and particularly, through the production of forest, hygiene and wellness sustainable products, such as diapers, sanitary napkins, toilet paper, napkins, wipes, paper towels, creams, among others, SCA has carried out awareness campaigns on the importance of hygiene. An example is the "Hygiene Matters" initiative, which has prepared reports, events, and training from various entities, either in developed countries, such as nursing homes, kindergartens, schools and pharmacies, or in underdeveloped countries, especially among the most vulnerable pupulation groups, such as women and children. This initiative also aims to promote dialogue with global decision makers and companies, and make them aware of the value of hygiene. According with the World Health Organizção (WHO), 1.7 million people die every year due to diarrheal diseases, of which 90 percent are children under five years old.

Even when not directly related to the disease, the ability to maintain an acceptable level of socialization depends on the impact that personal hygiene has on the well-being and dignity of the individual, conditioning the possibility of improving the social situation.

Factory workers in developing countries, without hygienic habits and access to sanitation, often develop more health problems, which is reflected in absenteeism, and has an impact on health costs and economy. According with SCA report, after information sessions with workin women of a Pakistani factory, the number of faults decreased by 46 percent.

However, in developed countries where hygiene habits are a routine, there are still taboos to overcome, as the discomfort of incontinence and gender discrimination associated with it. In the case of incontinence, the absence of suitable solutions reduces the productivity, on average, 12.6 days per year.

Headquartered in Stockholm, Sweden, SCA was founded in 1929 and is present in 100 countries, making part of the NASDAQ OMX Stockholm index, and is the largest forests owner in a private capacity in Europe. In 2014, the Group had 44,000 employees and sales amounted to 11,400 million euros.


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