Mar 1, 2017


Just like that! The new concept for having a television right in the middle of the room, without being noticed has arrived and it got even better than it was supposed to be. More transparency, more image definition, much more quality.


The Japanese technological giant had already shown a prototype for a transparent television, back in January 2016. It was only 10% transparent, but it was already amazing to think you could have a TV integrated into your furniture, without being seen.

The first prototype, when turned off, only showed a light grey veil.

Only ten months later, at the CEATEC (Combined Exhibition of Advanced Technologies), in Tokyo, Japan, the brand showed a new model, significantly refined. The company updated the concept in several ways.

It has a new design, more discreet, pleasant and light. The screen is now much brighter and the increment to 40% transparency makes it more capable of looking transparent as glass. But the company goal is to make even more transparent so it can be totally invisible in the house furniture.

The new prototype is significantly brighter and more comfortable to watch. It is still a dim, when compared to other TV's but is more usable in most home surroundings. The panel is also clearer and easier to read.

For the time being, Panasonic warns that a bright surrounding can still cause some visualization problems. It operates by illuminating a fine mesh screen embedded into the glass, using OLED wires which are so thin, they can't be seen when the panel is turned off. Once illuminated, the light makes the panel visible and when the lights are dimmed, it shows a clear image, bright enough to be indistinguishable from other televisions.

The device will be able to operate by remote control or by movements and voice control.

For people who doesn't watch TV very often and don't want a large screen in their home, it's the ideal solution. At the touch of a button, the OLED mesh creates an attractive party piece, unlikely to appear in usual living rooms.

For now, Panasonic declared the technology will still be in development for the next three years.


The first time Samsung (South Korea) revealed its transparent and mirror OLED displays, where in 2015, in Hong Kong, at the Retail Asia Expo. And the public was dazzled. What kind of technology is capable of making a television transparent?

The display Samsung is working on uses Intel Real Sense technology. This allows the consumer to control it with gestures or voice and it has a 3D rotatable Full-HD viewing system.

Compared to conventional TV displays actually on the market, this device has a substantially higher colour quality, sharply increased transmittance and a better clarity to a wider viewing angles. It features a transparency level of 40 percent, higher than other opponents working in the same technology which reach 10 percent, at most.

As to the mirror OLED display, it shares the same technology, adding to it the possibility to trade your traditional mirror by this display. It features 75 percent reflectance level, against the usual 50 of other brands in the market.

Only in this case, the Intel technology takes the human-computer interaction into a new level. It is able to create a "virtual fitting room" which can help the user to see himself wearing different clothes, shoes or jewellery, chosen from either the closet or any store one might choose.

The display is also able to provide digital information services, broadcast news, weather reports, personal reports over health or other wellness cares.

Samsung hasn't yet started the commercialization of these new options, neither it is expected them to reach to the regular TV consumer, right at the start, because they will still be very expensive. It will be the growth of the market, and the options from other brands which will allow these technologies to come down to banalities in the near future.

These are, undoubtedly, great features to start thinking the future is closer than we ever could imagine.

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