Luxury & Fashion

Ago 1, 2015

Haircare and beauty from Germany

Being one of the top three hair cosmetic brands in the world, Schwarzkopf represents quality, expertise and innovation for more than 115 years, enjoying full trust of consumers as well as professional hair dressers. 


1898, Berlin. Hans Schwarzkopf, a qualified chemist, opens a tiny drugstore. Dislike for the expensive oils and harsh soaps used to wash hair inspired him to create a better solution. His first product to market is a "powder shampoo" that dissolves in water, an instant hit. Soon, Hans is supplying his 'shampoo with the black head' to every drugstore in Berlin, with a stable international distribution to Holland and Russia. Later, Hans Schwarzkopf introduces the first ever liquid shampoo to the market. The demand led to growth, and driven by his passion for hair and his vision for the industry he founded the very first hairdressing academy in 1927, the "Schwarzkopf Institute for Hair Hygiene". 

Throughout the century, the innovations continued to develop, from "Onakali", the world's first non-alkaline shampoo, to the first cold permanent in 1947, a permanent wave without needing to heat hair to 100 degrees. Poly Color, the first ever home color product is also launched, and the first hairspray Taft (the 'liquid Hairnet') was another of the inventions of Schwarzkopf. During the sixties, the brand had grown to become a global force in the salon, consistently creating pioneer products throughout the 70's and 80's.

Schwarzkopf & Henkel

In 1995 Henkel acquires Schwarzkopf and instantly becomes a leading European supplier in the field of hair cosmetics. Today, over a hundred years after Hans Schwarzkopf opened his drugstore in Berlin, his vision for customer- focused and innovative products has created a global force in cosmetics. 

Schwarzkopf prides itself of an extensive portfolio that includes many of the best known brands and best loved products in colorants, styling, hair care, toiletries, skin care, oral hygiene and fragrances. The brand stands for innovation, reliability, quality, trust and competence, driven by a passion for creating beautiful hair. It is a head brand for a wide portfolio of legendary product brands, such as "Schauma", "Drei Wetter Taft" and Brilliance, Schwarzkopf has proved its effectiveness. 

Consistently meeting the high expectations that are expressed through the slogan "Professional Hair Care for you", today, Schwarzkopf is represented in 50 countries worldwide. In addition, their ASK Academies and Studios are recognized centers of excellence that inspire and educate hairdressers around the globe. 

Schwarzkopf & Henkel is one of the largest cosmetic companies in the market, with customers in 125 countries worldwide. 


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