Luxury & Fashion

Aug 1, 2015

Haircare and beauty from Germany

Being one of the top three hair cosmetic brands in the world, Schwarzkopf represents quality, expertise and innovation for more than 115 years, enjoying full trust of consumers as well as professional hair dressers. 


1898, Berlin. Hans Schwarzkopf, a qualified chemist, opens a tiny drugstore. Dislike for the expensive oils and harsh soaps used to wash hair inspired him to create a better solution. His first product to market is a "powder shampoo" that dissolves in water, an instant hit. Soon, Hans is supplying his 'shampoo with the black head' to every drugstore in Berlin, with a stable international distribution to Holland and Russia. Later, Hans Schwarzkopf introduces the first ever liquid shampoo to the market. The demand led to growth, and driven by his passion for hair and his vision for the industry he founded the very first hairdressing academy in 1927, the "Schwarzkopf Institute for Hair Hygiene". 

Throughout the century, the innovations continued to develop, from "Onakali", the world's first non-alkaline shampoo, to the first cold permanent in 1947, a permanent wave without needing to heat hair to 100 degrees. Poly Color, the first ever home color product is also launched, and the first hairspray Taft (the 'liquid Hairnet') was another of the inventions of Schwarzkopf. During the sixties, the brand had grown to become a global force in the salon, consistently creating pioneer products throughout the 70's and 80's.

Schwarzkopf & Henkel

In 1995 Henkel acquires Schwarzkopf and instantly becomes a leading European supplier in the field of hair cosmetics. Today, over a hundred years after Hans Schwarzkopf opened his drugstore in Berlin, his vision for customer- focused and innovative products has created a global force in cosmetics. 

Schwarzkopf prides itself of an extensive portfolio that includes many of the best known brands and best loved products in colorants, styling, hair care, toiletries, skin care, oral hygiene and fragrances. The brand stands for innovation, reliability, quality, trust and competence, driven by a passion for creating beautiful hair. It is a head brand for a wide portfolio of legendary product brands, such as "Schauma", "Drei Wetter Taft" and Brilliance, Schwarzkopf has proved its effectiveness. 

Consistently meeting the high expectations that are expressed through the slogan "Professional Hair Care for you", today, Schwarzkopf is represented in 50 countries worldwide. In addition, their ASK Academies and Studios are recognized centers of excellence that inspire and educate hairdressers around the globe. 

Schwarzkopf & Henkel is one of the largest cosmetic companies in the market, with customers in 125 countries worldwide. 

More Articles


  • Cogumelos01

    Food & Beverage

    May 1, 2017

    From Waste to Gourmet

    Alex Villeneuve, only 21 years old and near his graduation as master beer brewer on the Olds College, realizing the amount of waste (what's left of barley after the fermentation required for beer brewing) whose only faith was the...

  • 4

    Research & Education

    Nov 2, 2018


    "Here goes the bad news: in case you haven't notice, there is no such job as "math". So, don't bother you children with getting a degree as mathematician – he, probably won't like the idea and he will not get a regular job."


  • AdobeStock_86784638

    Business & Industry

    Mar 1, 2017


    The world is not just thought, spoken, read or seen. It's felt, smelled and heard. Our relation with cities is such an example. They have identities that are built both in the imagination of those who have never lived in them and...

  • jak_3

    Luxury & Fashion

    Jun 1, 2017

    Three in one for the outdoors

    Spending a few days outdoor can be challenging by the amount of material you need to carry: tent, sleeping bag, temperature-appropriate clothing, daily hygiene items, extra shoes and, if you want to cook you will even add the camping...


    Culture & Art

    Jun 1, 2017


    In addition to the timeless construction and beauty, castles are scenarios of romantic stories and contain innumerable mysteries and periods of History. Modern or medieval, they are monuments of obligatory visit and places of worship...

  • 1

    Business & Industry

    Dec 18, 2018


    The ancient, the new and the future

    "Azerbaijan is a country that impresses in many ways and is relatively unknown in Western countries. Starting from the fact that – contrary to what many think – it is not close...

  • Le Rosey, a Swiss international school

    Culture & Art

    Feb 29, 2016

    A School For Life

    We live in a globalized world, where bilingual education and networking are indispensable in academic education and training from an early age. The Your VIP Partner presents you Le Rosey, a Swiss international school that bets...

  • 1

    Science & Nature

    Jul 1, 2015

    In the heart of Medicine

    After producing the first electrocardiograph in Japan's history, Fukuda Denshi established itself as a medical equipment pioneer, not only in its original market, but expanding successfully throughout the world.

  • The Fibers of Life

    Business & Industry

    Jan 31, 2016

    The Fibers of Life

    Global megatrends such as mobility, digitalization, energy efficiency and urbanization call the shots, and carbon is becoming increasingly important for many applications. The SGL Group, a leading global manufacturer of carbon-based...