Science & Nature

Apr 1, 2017

DB BREWERY - FROM SAND TO GLASS TO SAND

DB Breweries on New Zealand, that in 2015 had already became known due to its recycling of the leftover yeasts it uses to brew its beer to create biofuel, is on the move again with an ecologic innovation aimed at saving the world's beaches, with an emphasis on its homeland's beaches. 

<

The industrial use of sand has many applications and, although it's not hard to turn raw stone into sand, the easiest and cheapest way has been just to remove it from where it is abundant, the beaches.

DB still bottles its beers on glass, which is made from sand and has decided to create a machine that allows the consumers to recycle the beer bottles, turning it back to sand.

Betting on an awareness campaign toned on humour, given the slogan "save the world, drink more beer", the company developed a fleet of recycling beer bottle machines that is freely distributed to New Zealand's bars and restaurants, encouraging their clients to recycle bottler. Unlike what usually happens with conventional campaigns and recycling glass bins (that have to be gathered, taken to a factory and then recycled), DB's recycling machines do it live, as soon as the client inserts a bottle into the device!

The statistics show that two thirds of the world's beaches are disappearing due to the intensive exploitation of its sand to make concrete, glass windows and, of course, beer bottles. DB Breweries announced that its goal is to deliver the sand created by its machines to construction companies and other commercial partners with the intent to reduce the country's pristine beach sand dependence.

These machines work as follows: when someone inserts a beer bottle, in mere five seconds, its mechanism composed of small steel hammers that rotate at 2,800 rotations per minute is activated; as soon as it pulverizes the bottles, a sucking system separates the silica dust from the bottle's paper label, leaving 200 grams of artificial sand.

Part of the machine is transparent, assuring that the clients can witness on first-hand the bottle they inserted being turned into sand!

The breweries already secured a two years contract with DryMix, the nation's largest bagged concrete producer, besides having also made agreements to use the artificial sand created by its beers on road paving, golf courts and housing constructions.

The company estimates that it will be able to create approximately 100 tons of artificial sand on its first months alone, the equivalent of the 500,000 bottles of its DB Export brand.

On a statement made to the press Sean O'Donnell, marketing director of DB Breweries, referred that New-Zealanders "love their beaches and love their beer", adding, "wouldn't it be great if you could have a beer and do something for the environment?"

DB's beer brands now include a label stating "Drink DB Export, save our beaches" to encourage its drinkers to recycle the bottles. "We can't solve the problem alone", added O'Donnell, "but we knew we could do more to help. We're proud to launch an initiative that can help us do our bit to protect our beaches for future generations."

The brewing industry is one of the world's top users of sand, crucial for the making of its bottles. The need to turn itself into a sustainable industry, on a global world that thanks to the Internet and social networks is becoming even more aware of the issues, is making more conscious breweries to stand out through innovation.

More Articles

FeaturedArticles

  • Biclas09

    Mechanics & Locomotion

    Aug 1, 2017

    Kross expands to Holland

    In November 2016 the world of cycling enthusiasts was shaken with the bankruptcy of Multicycle, the largest bike manufacturing company of Holland internationally recognized due to the technological advances that led it to create e-bikes.

    ...

  • 4wr3BQJ

    Home & Design

    Apr 1, 2017

    YOSEGI-ZAIKU - YOSEGI ART

    We discovered the Yosegi art, beautiful and curious, this Japanese technique of "parquet" consists of laying the wood on the floor, forming patterns. To achieve this, pieces of wood of different colours are glued together in a compact...

  • Depositphotos_96954074_xl-2015

    Lifestyle & Travel

    Mar 1, 2017

    SALZBURG - BEYOND MOZART

    Salzburg, whose name literally means "salt fortress", was refunded on the 8th century by St. Rupert of Salzburg, and it's the current capital of the state of Salzburg and the fourth largest city of Austria.


  • 1

    Science & Nature

    Oct 4, 2018

    CITY TREE

    "Urban pollution is an enormous problem in many cities around the world, and poor air quality can mean an increase in chronic conditions like asthma, while also making it difficult for people to walk, bike or enjoy the outdoors."

    ...

  • CN-INSTITUCIONAL-05

    Helthcare & Wellness

    Sep 12, 2018

    AESTHETIC SURGERY

    Several fields of medicine clearly demonstrate the major importance of feeling good inside our skin. And, unlike what happened until the middle of the 20thcentury, it's not unusual, today, to find male persons committed...

  • AdobeStock_89316902_Preview

    Science & Nature

    Jul 1, 2017

    OVER GIANTS' SHOULDERS

    The world is experiencing troubled times and the history of mankind has shown that economic crises reflect deeper civilizational crises, the ones of values. Processes and knowledge that we had already acquired are called into question...


  • Winery Khareba

    Business & Industry

    Feb 1, 2015

    Caucasian and Smooth

    "Winery Khareba" is established upon the ancient traditions. The company works over maintenance of the unique vine culture and wine making both using ancient methods and modern technologies.

  • 1

    Business & Industry

    Jul 1, 2015

    Feeding all animals is a important mission

    From cattle feed to specialized food used by performance animals, Versele-Laga has a developed a wide range of animal and pet nutrition that answers the needs of breeders and competitors.

  • Business & Industry

    Oct 31, 2015

    Easy sorting

    Sorting is mandatory in modern produce processing plants, making it easier and faster for a product to make way from farm to table. ASM manufactures some of the most advanced sorting machines available, and with over three decades in...