Luxury & Fashion

Nov 30, 2015

Exquisite Luggage

Pierre-François Martin founded the House of Martin in 1792, specialized in box-making, trunk-making and packing. The house of Martin quickly became a favorite with the French aristocracy, and was eventually granted the prestigious tittle of official purveyor of HRH Marie-Caroline de Bourbon-Siciles, Duchess of Berry. 

<

Pierre François Martin was the guardian of a young female ward, Pauline. He arranged her marriage to one of his employees, Louis-Henri Morel, and gave his business as her dowry. Morel followed in Martin's footsteps, and introduced himself as the «Successor to former Maison Martin, located on rue Neuve-des-Capucines, near Place Vendôme ».

In 1845, Morel hired François Goyard as an apprentice. The 17-year old boy received training under the guidance of both Martin and Morel. When Morel died suddenly in 1852, François took over, and remained for 32 years at the helm of a house he took to a whole new level. He finally handed over the reins to his son Edmond in 1885. 

A family business

Drawing on his father François' work, Edmond Goyard turned the store on rue Saint-Honoré into an increasingly elitist institution with an international clientele. He created the first Goyard advertisements, participated in various World Expositions and opened three branch stores in Monte-Carlo, Biarritz, Bordeaux, as well as trade offices in New York and London. He also laid the foundations for the brand as it is known today, as he came up with the emblematic Goyardine canvas, launched a pet accessories range and developed products for automobiles. 

One of the first things François Goyard did when he took over from Morel was to open state-of-the-art workshops, as he believed having complete control over manufacturing processes was key to achieve excellence. An opinion shared by Jean-Michel Signoles when he bought Goyard in 1998. A keen collector and connoisseur of all things Goyard, he also opened new workshops with the help of his sons: Alex is in charge of special orders, trunk-making and soft-bag manufacturing; Rémi deals with personalization and Pierre takes care of canvas printing. Of course, the contemporary Goyard workshops are more spacious, functional and altogether a lot different from those of yesterday, but the know-how and passion of the artisans remain the same.

Without the backing of a leading group, with no marketing campaigns or mass-production, the Signoles family revived Goyard's heritage and skills and opened new boutiques across Europe, the Americas and Asia. Within a decade, they restored Goyard to its original glory, and firmly re-established it as a beacon of timeless elegance, craftsmanship and exclusivity.

A timeless and perennial range

Distancing itself from fleeting trends, Goyard draws its inspiration from its exceptional heritage. The timeless designs will appeal to discerning customers looking for uncompromising exclusivity, unparalleled craftsmanship and aesthetic refinement.

Goyard products do not change every season: in a disposable society, they are meant to last.

Goyard offers four distinct product lines:

- Travel goods: whether trunks, hard-sided luggage, trolley cases, vanity cases, hat cases or weekender bags, Goyard provides stylish travelers with all the accessories needed for a perfect getaway. 
- A large choice of handbags, tote bags, pouches, briefcases and clutches for men and women, together with an equally large range of matching accessories: wallets, change purses, diary and check-book covers, business-card holders, among other items.
- Special orders: Goyard makes the wildest dreams come true with custom-made trunks and luggage. Each piece is unique and entirely hand-made, just like in the 19th century.
- Pet accessories. The « Chic du Chien » (« Canine Chic ») line was launched in the late 19th century by Edmond Goyard. It features collars, leashes, bowls and dishes for pets, and is sold exclusively at the Chic du Chien boutique, 352, rue Saint-Honoré in Paris. The Chic du Chien boutique also showcases a selection of curios and rare pieces.

More Articles

FeaturedArticles

  • architectureimg.com-medieval-neuschwanstein-castle-germany-photography-architecture-scenery-bavaria-landscape-wide-screen-image-gallery

    Culture & Art

    Jun 1, 2017

    THE FAIRY TALES AND THE STRATEGIC ROLE

    In addition to the timeless construction and beauty, castles are scenarios of romantic stories and contain innumerable mysteries and periods of History. Modern or medieval, they are monuments of obligatory visit and places of worship...

  • Muji-humidifier-kazushige-miyake-1

    Helthcare & Wellness

    Jul 1, 2017

    IMPROVING AIR QUALITY

    In 1876, Willis Haviland Carrier was hired by a printing industry to solve the problems of temperature change in the factory. The American engineer and inventor developed a project that would give rise to the first humidifier and...

  • germans-ermics-salone-del-mobile-2017-milan-design-week-furniture-glass-chairs-_dezeen_hero-a

    Home & Design

    Aug 1, 2017

    THREE-DIMENSIONAL COLOURS

    For Latvian designer Germans Ermičs, the importance of colour goes way beyond its decorative sense. A great example of it, are his transparent pieces of furniture, perfect shapes merging in space.


  • Asus1

    Technology

    Oct 1, 2018

    Asus ZenBook Pro ScreenPad

    "Released at Computex 2018, the Asus ZenBook Pro is the new top of the range of premium laptops from Asus and comes with a new and appealing functionality: a touch screen about the size of a smartphone instead of the usual touchpad."

    ...

  • #1

    Luxury & Fashion

    Oct 19, 2018

    HORNSKOV KØBENHAVN

    We all know the importance of an impeccable appearance in the business world. More and more, we see astonishing hair and beard cuts, combined with beautiful ties and suits and shirts and shoes. 

  • dot-watch-8-1

    Technology

    Apr 1, 2017

    DOT WATCH - FEEL THE TIME

    For those who are reading, this moment, this magazine, it is a normal exercise which doesn't require any special effort than, apparently, keeping the eyes open in order to decode graphically the letters assembling them into words.

    ...


  • Business & Industry

    Sep 1, 2015

    The best hotels demand the best equipment

    Miko Hotel Services provides the best hospitality equipment in Russia and has provided the best hotels in the country with its top products.

  • Oilfield solutions

    Business & Industry

    Nov 30, 2015

    Oilfield solutions

    Present in two countries, TUOSSCO showcases the expertise and knowledge necessary to carry out big and complex projects in the areas of oil, gas, power and water. Founded in 1992, it's a privately owned company with projects completed...

  • Technology

    Mar 1, 2015

    Digital jewelry

    Have you ever thought about that perfect piece you want to wear everyday, but it doesn't fit all your fashion choices? The answer might be just around the corner with Liber8's new digital "Tago Arc" bracelet which is controlled by another...