Food & Beverage

Aug 1, 2017

EASY MEAL FOR RUSHING DAYS

We all know those days when time seems to be too short. When we run out of a business meeting, already late for the next one. And there is no time to have a proper meal between meetings.

It is a ritual that is older than civilization and mankind: hunt and gather, cook, masticate, repeat. The rush of the societies we live in, though, has placed it under siege. More and more, we need to do more, work more, produce more.

Tech yuppies from all over the world dismiss traditional meals as a waste of time and dream of a diet that's as grim as it is efficient.

To appease the slow food haters, dozens of products promising maximum nutrition with minimal effort have flooded the market, each one with a convenient carbide+protein+fat pie chart. Just plug it into your lifestyle and an algorithm will adjust the formula accordingly.

Finnish company Ambronite claims itself as "the world's first real food drinkable supermeal". Like all the others Ambronite regularly tweaks its formula. The new recipe is easier to mix, it yields a smoother texture and tastes better.

The main issue over Ambronite is that it is made of real food that's been pulverized into a fine dust. Unlike others, there are no ultra-processed supplements in the ingredient list. These are limited to just 20 (some organic and "wild grown") ingredients: there is nettle leaf, sea buckthorn, bilberries and black currants. Every line item sounds like something healthy. The two main ingredients are oats and almonds. It is also vegan, non-GMO and contains no additives or preservatives.

One of the problems with a protein shake diet is satiety. That's because chewing is an important part of the digestive process, signalling to the brain that the stomach is filling up. It also helps if the food stays in your stomach for a while. Ambro, instead, is full of fibre. This helps the food to stay in the stomach requiring far less energy to digest.

In fact, Ambronite might be the best supermeal money can buy. What can be a problem, here.

Ambronite is awfully expensive. Five packets (five meals) will cost you USD $59; and the 10 packets box, USD $99. The 10 packets box gets you a flip-top bottle made of food-safe plastic that looks like a skinny cocktail shaker.

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