Business & Industry
Dec 1, 2017
CRAZY FOR NEWSPAPERS
With the coming of the digital world it was prophesized the end of books, just like with the coming of television predicted the end of cinema, what fortunately did not happen although most traditional neighbourhood or village movie theatres vanished.
By NUNO AFONSO
So far, the popularity of eReaders and of software that allows us to read books, magazines and newspapers on our tablets, smartphones and computers reached its peak a couple of year ago and started to decay. The taste for paper seemingly is unlikely to vanish so soon and companies as the Newspaper Club want to innovate the concept.
The Newspaper Club was founded in Glasgow, Scotland, with a simple purpose, to assure that newspapers keep on existing given that it considers it to be a "timelessly accessible and versatile medium (…) in a way that's tactile and human", or so they assure us. Stating that the death of newsprint has been grossly exaggerated, the Newspaper Club decided to bring the newspaper industry into the digital world, allowing that any entity or individual can print its own newspaper on the simplest of ways, even offering for free the software to create your own newspaper, giving you three distinct printing options, absolute freedom as far as the print run (that can start at one single copy up to thousands), an order service available 24/7 and the assurance of a fast delivery, even printing it overnight.
Although print newspapers lost much of its ground to online editions, that unlike the digital ones enjoy a growing popularity, truth is that the concept of a print newspaper, by itself, survived and evolved, not so much as an organ of the press but as a marketing device, a substitute of corporate newsletters, a replacement for promotional flyers on festive seasons, an object of cultural diffusion, a prank amongst friends, well, there are more than enough reasons to use a format that used to be available only to those that could print tens or hundreds of thousands of copies on a single run.
With more than 12 million newspapers printed and distributed to clients in over 15 countries, the Newspaper Club is already a case of success that has attracted customers such as "The Guardian" newspaper, Facebook, the Royal Academy of Arts, Spotify, BBC or the London University of Arts, demonstrating that the interest for this timeless format has not faded – "print's not dead", they assure us!
The process is completely online: you can upload your newspaper right from your office or home computer, use ARTHR software for free to create your newspaper from scratch within the website of the Newspaper Club and get inspiration viewing the newspapers that have already been printed and, finally, choose one of the three printing options, tabloid, broadsheet or mini, the last one being more of a magazine printed in newspaper paper.
After selecting the newspaper format you wish, you still have the option to choose from digital (from one to 300 copies) or traditional printing, and both went through great innovations, for not so long ago it was not possible to use digital print on newspaper paper (although you can chose other paper sources, including luxury waxed) nor was it possible to use a traditional printing service to print a meagre 301 copies, the printers usually demand a minimum of a 1,000 print run at forbidden prices, given the particularities of the machines and of the papers used.
While on the digital option you can choose from two types of paper, on the traditional printing option you have five types of paper to choose from, including the classic "Financial Times" and other finance and economy newspapers salmon coloured paper. A newspaper at the reach of any business!