Science & Nature

Sep 24, 2018

THE 7 VIRTUES

Exotic and humanitarian fragrances

The words "sustainability" and "fair trade" are often discussed in recent times, mainly in the area of food and agriculture. But what they mean to the perfumery? The Canadian company, The 7 Virtues, is working to bring these practices to the manufacture of perfumes.

The brand uses ingredients made in Afghanistan, devastated by war, and other countries that try to rebuild your, or even landlords who try to put foot legal crops could sustain their families and tribes. These essences chosen finger and carefully distilled are crucial to the well-being of many people and their land.

Another aspect of The 7 Virtues, which is unique, is how the scents are selected for its product line. The CEO and Director of creation, Barb Stegemann, relies on the well-known perfumer Susanne Lang, to create multiple versions of a concept of perfume.

On top of that, these fragrances contain no Parabens, phthalates or vegans. People seeking environmentally sound perfumes and aware of the community do not need to look any further. However, there are not totally natural, due to some essences are unavailable in natural form, but are made with quality ingredients.

If you're a fan of vetiver, Haiti Vetiver solution is the ideal, making use of the essence of organic vetiver, distilled from plants grown in Haiti ravaged by an earthquake. This, has a stimulating and uplifting quality. It is easy for the vetiver overshadow the other components of a perfume, and this is definitely focused on vetiver, but the other notes add an element of comfort that distorts it, making it the closest thing to a fresher aroma. Works well for any genus.

Each bottle of Noble Rose of Afghanistan contains the essence of rose-chosen 178 petals. This essence is transported to the market on dangerous roads for Afghan farmers who work to keep their tribes live. The perfume is an incredibly natural, spicy pink and vivid. There's a dash of greenery and the scent settles into a deep rose aroma by adding spices spicy. The notes of spices serve to accentuate the richness of rose and never submerge. Of all the aromas of the collection, this is the most original, despite being basically a lonely perfume.

The ancient groves of orange blossoms of Jalalabad, Pakistan, are celebrated with a festival of poetry during the harvest every year. The farmers who take care of these woods, do it instead of taking care of the poppy plantations. A precious and delicious organic oil is made of these flowers and used to create the perfume of Afghanistan, the Orange Blossom. It is characterized, also, by a fresh aroma, given the notes of Jasmine and some notes of Freesia.

The fragrance Peace of the Middle East combines sweet grapefruit oil from Israel and oil lime and basil from Iran, to bring a sense of peace and harmony to the people of these regions and all of humanity. The fragrance itself was a surprise; When a citrus aroma of summer was expected, what is experienced is a subtler fragrance. The fragrance is harvested in the plain of Sharon and, as the name implies, is sweeter and less bitter than the average variety of the line of perfumes. The perfume is characterized by the wonderful taste of fruit. It is possible to feel the oil, like the spray that comes out when we squeeze a fruit.

Barb Stegemann is an award-winning entrepreneur and author of a book called "The 7 virtues of a philosopher queen: A woman's Guide to Live and lead in an illogical world". The seven virtues are: wonder, moderation, truth, courage, justice, wisdom and beauty. Stegemann was inspired to found 7 virtues Beauty by a friend who had been injured in Afghanistan and saw the need to take the necessary steps to start helping local communities become less dependent on illegal opium crops. She started out in a small way, but was able to get funding after an appearance in one of the episodes of the famous television show Dragon's Den, where entrepreneurs present their ideas to investors.

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