Jun 1, 2016


To join the comfort of paper and the digital benefits is the objective of the legendary notebook brand Moleskine, by launching the Smart Writing Set. It is a pen and a smart notebook, and an application that allows to scan in real-time notes written on paper for mobile devices.

This smart book, called "paper tablet", announced on 6th April 2016, has the shape of a 'tablet', thicker pages than a standard notebook - ideal for drawing or writing, equipped with Ncode technology, invisible to the human eye.

Underneath the paper there is a concealed grid that allows for the smartpen - "Neo Smartpen" – to recognize the exact location of anything that is being written or drawn on the page. The content is processed and stored in the Moleskine Notes app, for iOS, or the app Neo Notes, for the Android operating system. In addition to saving a document in various formats, the application allows you to share notes using other applications, such as Google Drive, iCloud, Evernote and Adobe. The pen battery lasts for five hours of continuous recording. This "kit", which is on sale for $199 (around 177 euros) also allows you to capture audio, but the recording capacity is limited. The individual notebook costs $29.95 (around 27 euro).

"The demand for our collection has increased by double digits year after year, which shows the continuing relevance of the paper in the digital age. On the other hand, we are aware of the advantages of digital to edit, select and share. We see the analogic and digital as complementary, " says Arrigo Berni, CEO of Moleskine, in a statement.

Founded in 1997, Moleskine is an Italian brand, based in Milan, that made history by bringing back the trend of the basic black notebook, used by famous writers and artists such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Currently, the brand sells a wide range of objects such as notebooks, organisers, journals, bags, writing instruments and reading accessories.

Present in the United States of America, Asia, Shanghai, Singapore, France and Germany, Moleskine recovered the "free creation spirit" in the streets, cafes, travels or in the country, usually associated with writers and artists, by adapting it to nowadays, where the division between analogic and digital is dwindling. Ideal for those who want to immediately share notes, as if by magic.

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